Rascasse Audience Intelligence

Wil Audience in United States

A data profile of the people who buy, follow and care about Wil in United States — modelled from more than twelve digital signal sources. Wil has an estimated audience of 643,024 people in United States.

#3116among POI in United States

The average Wil fan in United States is 38.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Internet celebrity, RC Strasbourg Alsace, Paris Saint-Germain, with strongest over-indexing on Internet celebrity (3.95× the country average).

Demographically, the Wil audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wil fan in United States is balanced, around 38.3 years old, with strong Career Orientation tendencies and a notable affinity for Internet celebrity.

Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wil profile in United States.

Audience size
643K
in United States
Gender
46.7%♀
53.3% male
Age
38.3
average years
Country rank
#31500
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wil fans

46.7% are female, 53.3% are male, average age 38.3.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Wil audience in United States
MetricValue
Female46.7%
Male53.3%
Average age38.3
Estimated audience size643,024
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Wil audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3919%
40-4921%
50+18%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Wil audience comes from United States.

Worldwide audience distribution share by country for Wil
CountryShare
France32.6%
Switzerland30.5%
United States22.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wil audience in United States is strongest.

Fig. 05

Top regions by affinity

Wil fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~4K2.26×
02North Carolina~30K1.46×
03Oregon~9K1.24×
04Louisiana~10K1.18×
05Minnesota~10K1.17×
06Missouri~10K1.16×
07Michigan~20K1.15×
08Tennessee~10K1.10×
09Illinois~20K1.09×
10Connecticut~7K1.08×
11Pennsylvania~20K1.07×
12South Carolina~10K1.07×
13Massachusetts~10K1.06×
14Wisconsin~10K1.06×
15Kentucky~8K1.05×
16Washington, District of Columbia~2K1.05×
17New Jersey~20K1.04×
18West Virginia~3K1.04×
19Vermont~1K1.03×
20North Dakota~1K1.02×
21New York~40K1.01×
22Virginia~20K1.01×
23Hawaii~3K1.01×
24Ohio~20K1.00×
25Washington~10K0.99×
26Arkansas~5K0.98×
27Mississippi~5K0.98×
28Maryland~10K0.97×
29New Hampshire~2K0.97×
30Rhode Island~2K0.95×
31Georgia~20K0.94×
32Alabama~8K0.93×
33Oklahoma~7K0.93×
34Maine~2K0.93×
35South Dakota~1K0.93×
36Alaska~1K0.92×
37California~60K0.89×
38Iowa~5K0.89×
39Montana~2K0.89×
40Indiana~10K0.88×
41Kansas~4K0.86×
42Nebraska~3K0.85×
43Idaho~3K0.85×
44Florida~40K0.83×
45Arizona~10K0.82×
46Colorado~8K0.81×
47Utah~5K0.81×
48New Mexico~3K0.81×
49Texas~40K0.80×
50Nevada~5K0.80×
Fig. 06

Affinity by region

Affinity by region — Wil, United States
0.80×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wil audience
#·InterestCategoryAffinity×
01FC MetzSports24.30×
02RC Strasbourg AlsaceSports22.09×
03Olympique de MarseilleSports7.37×
04Leicester City F.C.Sports4.86×
05Aston Villa F.C.Sports4.05×
06Internet celebrityInternet & Social Media3.95×
07Paris Saint-GermainSports3.90×
08Tottenham Hotspur F.C.Sports2.81×
09Teyana TaylorMovies & TV2.04×
10Manchester United F.C.Sports1.96×
11Minnesota TimberwolvesSports1.89×
12Brooklyn NetsSports1.85×
13Washington WizardsSports1.85×
14Charlotte HornetsSports1.83×
15Manchester City F.C.Sports1.75×
16Career developmentBusiness & Career1.68×
17FanaticsFashion & Accessoires1.65×
18Employment websiteBusiness & Career1.62×
19Houston RocketsSports1.56×
20New York KnicksSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wil audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.59×
Urban LifestyleOPEN1.25×
ExtroversionTHRILL1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wil audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.66×
Quality AwarenessPREMIUM0.66×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wil have in United States?

Wil has an estimated audience of 643,024 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wil fans?

46.7% of Wil fans are female, 53.3% are male, with an average age of 38.3 years.

03

Which brands do Wil fans like most?

Wil fans show strongest brand affinity for Internet celebrity (3.95×), RC Strasbourg Alsace (22.09×), and Paris Saint-Germain (3.9×) over the country average.

04

Where do Wil fans live in United States?

Wil fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Wil fans also like?

Beyond Wil itself, the audience over-indexes on RC Strasbourg Alsace (22.09×), Paris Saint-Germain (3.9×), FC Metz (24.3×), and Manchester United F.C. (1.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Wil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →