A data profile of the people who buy, follow and care about Anatomy in Colombia — modelled from more than twelve digital signal sources. Anatomy has an estimated audience of 3,177,249 people in Colombia.
Anatomy has an estimated audience of 3,177,249 people in Colombia. 66.3% are female, 33.7% are male, average age 35.6. Top brand affinities: Manicure, Hair removal, Anti-aging cream, Non-alcoholic beverage, Nail salon.
Top brand affinities include Manicure, Hair removal, Anti-aging cream, with strongest over-indexing on Manicure (1.65× the country average).
Demographically, the Anatomy audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Career Orientation, Family Orientation.
The typical Anatomy fan in Colombia is more female, around 35.6 years old, with strong Career Orientation tendencies and a notable affinity for Manicure.
The key figures that characterise the Anatomy profile in Colombia.
66.3% are female, 33.7% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 35.6 |
| Estimated audience size | 3,177,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Anatomy audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 23.0% |
| Brazil | 6.4% |
| Italy | 6.1% |
The strongest cross-interests of the Anatomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair removal | Beauty & Wellness | 1.70× | ||
| 02 | Nail salon | Beauty & Wellness | 1.69× | ||
| 03 | Eyelash extensions | Beauty & Wellness | 1.66× | ||
| 04 | Face powder | Beauty & Wellness | 1.66× | ||
| 05 | Manicure | Beauty & Wellness | 1.65× | ||
| 06 | Lip gloss | Beauty & Wellness | 1.65× | ||
| 07 | Lip balm | Beauty & Wellness | 1.65× | ||
| 08 | Mineral water | Food & Beverages | 1.62× | ||
| 09 | Energy bar | Food & Beverages | 1.60× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 1.59× | ||
| 11 | Hair iron | Beauty & Wellness | 1.58× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 1.57× | ||
| 13 | Concealer | Beauty & Wellness | 1.56× | ||
| 14 | Eye shadow | Beauty & Wellness | 1.55× | ||
| 15 | Eye liner | Beauty & Wellness | 1.55× | ||
| 16 | Diet food | Food & Beverages | 1.53× | ||
| 17 | Maybelline | Beauty & Wellness | 1.53× | ||
| 18 | Bioderma | Beauty & Wellness | 1.52× | ||
| 19 | Outerwear | Fashion & Accessoires | 1.50× | ||
| 20 | Traditional medicine | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.38× | |
| Family Orientation | CONSERVATISM | 1.30× | |
| Indulgence | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Risk Appetite | THRILL | 0.87× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Anatomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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