A data profile of the people who buy, follow and care about Capital city in Colombia — modelled from more than twelve digital signal sources. Capital city has an estimated audience of 2,721,124 people in Colombia.
Capital city has an estimated audience of 2,721,124 people in Colombia. 52.8% are female, 47.2% are male, average age 37.0. Top brand affinities: Public transport, Cider, Tabloid (newspaper format), Kick scooter, Monopoly (game).
Top brand affinities include Public transport, Cider, Tabloid (newspaper format), with strongest over-indexing on Public transport (1.52× the country average).
Demographically, the Capital city audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Capital city fan in Colombia is balanced, around 37.0 years old, with strong Career Orientation tendencies and a notable affinity for Public transport.
The key figures that characterise the Capital city profile in Colombia.
52.8% are female, 47.2% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 37.0 |
| Estimated audience size | 2,721,124 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Capital city audience comes from Colombia.
| Country | Share |
|---|---|
| Brazil | 11.6% |
| United States | 6.0% |
| Colombia | 5.5% |
The strongest cross-interests of the Capital city audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 23andMe | Health | 1.79× | ||
| 02 | Mercedes-Benz GLK-Class | Cars & Mobility | 1.78× | ||
| 03 | Washington Commanders | Sports | 1.69× | ||
| 04 | Holiday Inn Express | Travel & Leisure | 1.68× | ||
| 05 | Fred Perry | Fashion & Accessoires | 1.65× | ||
| 06 | Cider | Food & Beverages | 1.60× | ||
| 07 | Tabloid (newspaper format) | Literature | 1.60× | ||
| 08 | Buick | Cars & Mobility | 1.60× | ||
| 09 | Kick scooter | Cars & Mobility | 1.58× | ||
| 10 | Jessica Alba | Movies & TV | 1.57× | ||
| 11 | Monopoly (game) | Games | 1.56× | ||
| 12 | Magnum (ice cream) | Food & Beverages | 1.56× | ||
| 13 | Philadelphia Union | Sports | 1.55× | ||
| 14 | G-Star Raw | Fashion & Accessoires | 1.54× | ||
| 15 | Public transport | Cars & Mobility | 1.52× | ||
| 16 | Atlanta Falcons | Sports | 1.52× | ||
| 17 | Omio | Travel & Leisure | 1.51× | ||
| 18 | Las Vegas Raiders | Sports | 1.51× | ||
| 19 | Muji | Home & Garden | 1.51× | ||
| 20 | Continental AG | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.17× | |
| Convenience Orientation | PREMIUM | 1.13× | |
| Individualism | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.80× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Quality Awareness | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Capital city. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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