A data profile of the people who buy, follow and care about Capital city in Portugal — modelled from more than twelve digital signal sources. Capital city has an estimated audience of 1,384,965 people in Portugal.
The average Capital city fan in Portugal is 45.5 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include FlixBus, Mineral water, Individualism, with strongest over-indexing on FlixBus (1.73× the country average).
Demographically, the Capital city audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Indulgence, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Capital city fan in Portugal is balanced, around 45.5 years old, with strong Indulgence tendencies and a notable affinity for FlixBus.
The key figures that characterise the Capital city profile in Portugal.
54.5% are female, 45.5% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 45.5 |
| Estimated audience size | 1,384,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Capital city audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 11.6% |
| United States | 6.0% |
| Colombia | 5.5% |
Where the Capital city audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.12× | |
| 02 | Portalegre District | ~20K | 1.11× | |
| 03 | Guarda District | ~20K | 1.09× | |
| 04 | Beja District | ~20K | 1.07× | |
| 05 | Vila Real District | ~30K | 1.05× | |
| 06 | Évora District | ~30K | 1.04× | |
| 07 | Castelo Branco District | ~30K | 1.03× | |
| 08 | Azores | ~40K | 1.00× | |
| 09 | Viana do Castelo District | ~30K | 1.00× | |
| 10 | Viseu District | ~50K | 0.99× | |
| 11 | Madeira | ~40K | 0.98× | |
| 12 | Coimbra District | ~70K | 0.96× | |
| 13 | Leiria District | ~70K | 0.95× | |
| 14 | Aveiro District | ~100K | 0.94× | |
| 15 | Braga District | ~100K | 0.93× | |
| 16 | Faro District | ~80K | 0.93× | |
| 17 | Setúbal District | ~100K | 0.92× | |
| 18 | Porto District | ~300K | 0.83× | |
| 19 | Santarém District | ~50K | 0.83× | |
| 20 | Lisbon District | ~300K | 0.75× |
The strongest cross-interests of the Capital city audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FlixBus | Cars & Mobility | 1.73× | ||
| 02 | Laundry detergent | Home & Garden | 1.68× | ||
| 03 | Coworking | Business & Career | 1.66× | ||
| 04 | Carsharing | Cars & Mobility | 1.65× | ||
| 05 | Mineral water | Food & Beverages | 1.64× | ||
| 06 | Malt whisky | Food & Beverages | 1.64× | ||
| 07 | Etihad Airways | Travel & Leisure | 1.62× | ||
| 08 | Homeopathy | Health | 1.61× | ||
| 09 | Royal family | Politics & Society | 1.58× | ||
| 10 | Private equity | Business & Career | 1.56× | ||
| 11 | Freedom of speech | Politics & Society | 1.55× | ||
| 12 | Christmas market | Food & Beverages | 1.55× | ||
| 13 | Air France | Travel & Leisure | 1.54× | ||
| 14 | Cyndi Lauper | Music & Radio | 1.54× | ||
| 15 | Pfizer | Health | 1.54× | ||
| 16 | Individualism | Politics & Society | 1.51× | ||
| 17 | Anne Hathaway | Movies & TV | 1.51× | ||
| 18 | Urban agriculture | Business & Career | 1.50× | ||
| 19 | Single malt whisky | Food & Beverages | 1.50× | ||
| 20 | Slow Food | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.31× | |
| Career Orientation | POWER | 1.30× | |
| Convenience Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.78× | |
| Pet Ownership | JOY | 0.85× | |
| Extroversion | THRILL | 0.87× |
Capital city has an estimated audience of 1,384,965 people in Portugal, concentrated in Lisbon District and Porto District.
54.5% of Capital city fans are female, 45.5% are male, with an average age of 45.5 years.
Capital city fans show strongest brand affinity for FlixBus (1.73×), Mineral water (1.64×), and Individualism (1.51×) over the country average.
Capital city fans in Portugal are most concentrated in Lisbon District (reach ~300K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Capital city itself, the audience over-indexes on Mineral water (1.64×), Individualism (1.51×), Freedom of speech (1.55×), and Christmas market (1.55×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Capital city. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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