A data profile of the people who buy, follow and care about Cartagena, Spain in Colombia — modelled from more than twelve digital signal sources. Cartagena, Spain has an estimated audience of 2,251,511 people in Colombia.
Cartagena, Spain has an estimated audience of 2,251,511 people in Colombia. 57.7% are female, 42.3% are male, average age 34.8. Top brand affinities: Travel insurance, Sun tanning, Face powder, Hugo Boss, Newcastle United F.C..
Top brand affinities include Travel insurance, Sun tanning, Face powder, with strongest over-indexing on Travel insurance (1.82× the country average).
Demographically, the Cartagena, Spain audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Quality Awareness, Travelling.
The typical Cartagena, Spain fan in Colombia is more female, around 34.8 years old, with strong Quality Awareness tendencies and a notable affinity for Travel insurance.
The key figures that characterise the Cartagena, Spain profile in Colombia.
57.7% are female, 42.3% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 34.8 |
| Estimated audience size | 2,251,511 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 14% |
of the worldwide Cartagena, Spain audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 43.2% |
| United States | 16.9% |
| Spain | 13.2% |
The strongest cross-interests of the Cartagena, Spain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Guinness | Food & Beverages | 3.84× | ||
| 02 | Sustainable clothing | Fashion & Accessoires | 3.75× | ||
| 03 | Citibank | Business & Career | 2.31× | ||
| 04 | Contactless payment | Business & Career | 2.11× | ||
| 05 | Travel insurance | Travel & Leisure | 1.82× | ||
| 06 | Motorboat | Cars & Mobility | 1.79× | ||
| 07 | Oklahoma City Thunder | Sports | 1.72× | ||
| 08 | Frozen food | Food & Beverages | 1.70× | ||
| 09 | New York Yankees | Sports | 1.70× | ||
| 10 | Sun tanning | Beauty & Wellness | 1.65× | ||
| 11 | Clothes iron | Fashion & Accessoires | 1.65× | ||
| 12 | Jet ski | Sports | 1.64× | ||
| 13 | Costume party | Arts & Culture | 1.62× | ||
| 14 | Luxury Watches | Fashion & Accessoires | 1.59× | ||
| 15 | Newcastle United F.C. | Sports | 1.56× | ||
| 16 | Face powder | Beauty & Wellness | 1.54× | ||
| 17 | Endangered species | Pets & Animals | 1.53× | ||
| 18 | Watchmaker | Fashion & Accessoires | 1.52× | ||
| 19 | Hugo Boss | Fashion & Accessoires | 1.51× | ||
| 20 | G-Shock | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.25× | |
| Travelling | THRILL | 1.69× | |
| Sustainability | BALANCE | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Cartagena, Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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