A data profile of the people who buy, follow and care about Ecuador in Colombia — modelled from more than twelve digital signal sources. Ecuador has an estimated audience of 5,277,036 people in Colombia.
Ecuador has an estimated audience of 5,277,036 people in Colombia. 52.7% are female, 47.3% are male, average age 35.2.
Demographically, the Ecuador audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The key figures that characterise the Ecuador profile in Colombia.
52.7% are female, 47.3% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 35.2 |
| Estimated audience size | 5,277,036 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Ecuador audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.6% |
| Mexico | 11.9% |
| Colombia | 9.7% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.15× | |
| Tradition | CONSERVATISM | 1.13× | |
| Indulgence | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.78× | |
| Family Orientation | CONSERVATISM | 0.82× | |
| Pet Ownership | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Ecuador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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