A data profile of the people who buy, follow and care about Facebook in Colombia — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 4,999,731 people in Colombia.
Facebook has an estimated audience of 4,999,731 people in Colombia. 52.4% are female, 47.6% are male, average age 36.0. Top brand affinities: Incentive, Emoticon, Satellite Internet access, Tax break, Eudora, Kansas.
Top brand affinities include Incentive, Emoticon, Satellite Internet access, with strongest over-indexing on Incentive (1.7× the country average).
Demographically, the Facebook audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Risk Appetite, Indulgence.
The typical Facebook fan in Colombia is balanced, around 36.0 years old, with strong Risk Appetite tendencies and a notable affinity for Incentive.
The key figures that characterise the Facebook profile in Colombia.
52.4% are female, 47.6% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 36.0 |
| Estimated audience size | 4,999,731 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Facebook audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 9.5% |
| China | 3.5% |
| Japan | 2.0% |
The strongest cross-interests of the Facebook audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eudora, Kansas | Travel & Leisure | 1.81× | ||
| 02 | Incentive | Business & Career | 1.70× | ||
| 03 | Emoticon | Internet & Social Media | 1.63× | ||
| 04 | Tax break | Politics & Society | 1.62× | ||
| 05 | Satellite Internet access | Technology & Electronics | 1.58× | ||
| 06 | SOCAR | Business & Career | 1.58× | ||
| 07 | Slotomania - Slot Machines | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.82× | |
| Indulgence | JOY | 0.76× | |
| Creativity | OPEN | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.39× | |
| Patriotism | CONSERVATISM | 0.39× | |
| Career Orientation | POWER | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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