A data profile of the people who buy, follow and care about Ibagué in Colombia — modelled from more than twelve digital signal sources. Ibagué has an estimated audience of 2,465,405 people in Colombia.
Ibagué has an estimated audience of 2,465,405 people in Colombia. 66.0% are female, 34.0% are male, average age 33.8. Top brand affinities: Petite size.
Top brand affinities include Petite size, with strongest over-indexing on Petite size (1.7× the country average).
Demographically, the Ibagué audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Ibagué fan in Colombia is more female, around 33.8 years old, with strong Indulgence tendencies and a notable affinity for Petite size.
The key figures that characterise the Ibagué profile in Colombia.
66.0% are female, 34.0% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 33.8 |
| Estimated audience size | 2,465,405 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Ibagué audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 78.8% |
| United States | 4.5% |
| Mexico | 3.4% |
The strongest cross-interests of the Ibagué audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Petite size | Fashion & Accessoires | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.34× | |
| Convenience Orientation | PREMIUM | 1.18× | |
| Travelling | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Spirituality | BALANCE | 0.90× | |
| Mindfulness | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Ibagué. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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