A data profile of the people who buy, follow and care about Pereira, Colombia in Colombia — modelled from more than twelve digital signal sources. Pereira, Colombia has an estimated audience of 2,218,805 people in Colombia.
Pereira, Colombia has an estimated audience of 2,218,805 people in Colombia. 56.1% are female, 43.9% are male, average age 34.7. Top brand affinities: Indiana Pacers, Utah Jazz.
Top brand affinities include Indiana Pacers, Utah Jazz, with strongest over-indexing on Indiana Pacers (1.93× the country average).
Demographically, the Pereira, Colombia audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Pereira, Colombia fan in Colombia is more female, around 34.7 years old, with strong Indulgence tendencies and a notable affinity for Indiana Pacers.
The key figures that characterise the Pereira, Colombia profile in Colombia.
56.1% are female, 43.9% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 34.7 |
| Estimated audience size | 2,218,805 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Pereira, Colombia audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 45.9% |
| Brazil | 16.0% |
| United States | 9.3% |
The strongest cross-interests of the Pereira, Colombia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indiana Pacers | Sports | 1.93× | ||
| 02 | Utah Jazz | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.28× | |
| Convenience Orientation | PREMIUM | 1.10× | |
| Design Affinity | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Spirituality | BALANCE | 0.84× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Pereira, Colombia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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