A data profile of the people who buy, follow and care about Pinterest in Colombia — modelled from more than twelve digital signal sources. Pinterest has an estimated audience of 5,528,336 people in Colombia.
Pinterest has an estimated audience of 5,528,336 people in Colombia. 63.3% are female, 36.7% are male, average age 34.8. Top brand affinities: Palo Alto, California, Incentive, Satellite Internet access, Larry Page, Tax break.
Top brand affinities include Palo Alto, California, Incentive, Satellite Internet access, with strongest over-indexing on Palo Alto, California (2.77× the country average).
Demographically, the Pinterest audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Risk Appetite, Indulgence.
The typical Pinterest fan in Colombia is more female, around 34.8 years old, with strong Risk Appetite tendencies and a notable affinity for Palo Alto, California.
The key figures that characterise the Pinterest profile in Colombia.
63.3% are female, 36.7% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 34.8 |
| Estimated audience size | 5,528,336 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Pinterest audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.4% |
| China | 4.9% |
| Germany | 3.1% |
The strongest cross-interests of the Pinterest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Palo Alto, California | Travel & Leisure | 2.77× | ||
| 02 | Larry Page | Politics & Society | 2.51× | ||
| 03 | South by Southwest | Business & Career | 2.23× | ||
| 04 | Eudora, Kansas | Travel & Leisure | 1.81× | ||
| 05 | Tax break | Politics & Society | 1.61× | ||
| 06 | Satellite Internet access | Technology & Electronics | 1.59× | ||
| 07 | Incentive | Business & Career | 1.53× | ||
| 08 | Google Play Music | Music & Radio | 1.52× | ||
| 09 | SOCAR | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.83× | |
| Indulgence | JOY | 0.80× | |
| Creativity | OPEN | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.50× | |
| Patriotism | CONSERVATISM | 0.59× | |
| Career Orientation | POWER | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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