A data profile of the people who buy, follow and care about Semana in Colombia — modelled from more than twelve digital signal sources. Semana has an estimated audience of 7,306,312 people in Colombia.
Semana has an estimated audience of 7,306,312 people in Colombia. 50.7% are female, 49.3% are male, average age 40.9. Top brand affinities: CNN, Forbes, Tabloid (newspaper format), Meghan Markle, Rotten Tomatoes.
Top brand affinities include CNN, Forbes, Tabloid (newspaper format), with strongest over-indexing on CNN (1.54× the country average).
Demographically, the Semana audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Individualism.
The typical Semana fan in Colombia is balanced, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for CNN.
The key figures that characterise the Semana profile in Colombia.
50.7% are female, 49.3% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 40.9 |
| Estimated audience size | 7,306,312 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Semana audience comes from Colombia.
| Country | Share |
|---|---|
| Spain | 45.4% |
| Colombia | 38.3% |
| United States | 6.2% |
The strongest cross-interests of the Semana audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chrono24 | Shopping | 1.74× | ||
| 02 | Meghan Markle | Fashion & Accessoires | 1.72× | ||
| 03 | Human Rights Watch | Politics & Society | 1.67× | ||
| 04 | Rotten Tomatoes | Movies & TV | 1.60× | ||
| 05 | Forbes | Business & Career | 1.59× | ||
| 06 | Tabloid (newspaper format) | Literature | 1.56× | ||
| 07 | Amnesty International | Politics & Society | 1.56× | ||
| 08 | McKinsey & Company | Business & Career | 1.56× | ||
| 09 | Citroën Berlingo | Cars & Mobility | 1.56× | ||
| 10 | CNN | Movies & TV | 1.54× | ||
| 11 | Mercedes-Benz GLK-Class | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.11× | |
| Individualism | JOY | 1.10× | |
| Need for Security | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.78× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Creativity | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Semana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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