A data profile of the people who buy, follow and care about X in Colombia — modelled from more than twelve digital signal sources. X has an estimated audience of 7,017,804 people in Colombia.
X has an estimated audience of 7,017,804 people in Colombia. 51.9% are female, 48.1% are male, average age 33.7. Top brand affinities: Jazz band, Larry Page, Riverdale, Bronx, Live Show, Carl Hanser Verlag.
Top brand affinities include Jazz band, Larry Page, Riverdale, Bronx, with strongest over-indexing on Jazz band (1.51× the country average).
Demographically, the X audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical X fan in Colombia is balanced, around 33.7 years old, with strong Career Orientation tendencies and a notable affinity for Jazz band.
The key figures that characterise the X profile in Colombia.
51.9% are female, 48.1% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 33.7 |
| Estimated audience size | 7,017,804 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide X audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.6% |
| China | 7.4% |
| United Kingdom | 3.4% |
The strongest cross-interests of the X audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Larry Page | Politics & Society | 1.89× | ||
| 02 | Live Show | Movies & TV | 1.63× | ||
| 03 | Carl Hanser Verlag | Literature | 1.62× | ||
| 04 | Riverdale, Bronx | Travel & Leisure | 1.58× | ||
| 05 | Jazz band | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.10× | |
| Risk Appetite | THRILL | 1.05× | |
| Creativity | OPEN | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.54× | |
| Patriotism | CONSERVATISM | 0.55× | |
| Indulgence | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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