Rascasse Audience Intelligence

Brass Wiesn Audience in Germany

A data profile of the people who buy, follow and care about Brass Wiesn in Germany — modelled from more than twelve digital signal sources. Brass Wiesn has an estimated audience of 151,074 people in Germany.

#59among Music festival in Germany#397among Event in Germany#3730in Music & Radio

The average Brass Wiesn fan in Germany is 39.4 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Folk music, Florian Silbereisen, Roland Kaiser, with strongest over-indexing on Folk music (6.59× the country average).

Demographically, the Brass Wiesn audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brass Wiesn fan in Germany is balanced, around 39.4 years old, with strong Tradition tendencies and a notable affinity for Folk music.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brass Wiesn profile in Germany.

Audience size
151K
in Germany
Gender
55.0%♀
45.0% male
Age
39.4
average years
Country rank
#27177
Event in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brass Wiesn fans

55.0% are female, 45.0% are male, average age 39.4.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Brass Wiesn audience in Germany
MetricValue
Female55.0%
Male45.0%
Average age39.4
Estimated audience size151,074
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Brass Wiesn audience in Germany
Age bracketShare%
16-1921%
20-2917%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

92.5%

of the worldwide Brass Wiesn audience comes from Germany.

Worldwide audience distribution share by country for Brass Wiesn
CountryShare
Germany92.5%
Austria4.6%
Switzerland0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brass Wiesn audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brass Wiesn fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K11.67×
02Baden-Württemberg~20K1.09×
03Bremen~1K0.83×
04Saarland~1K0.79×
05Mecklenburg-Vorpommern~2K0.74×
06Sachsen-Anhalt~3K0.72×
07Brandenburg~3K0.69×
08Thüringen~3K0.67×
09Schleswig-Holstein~3K0.63×
10Hamburg~2K0.58×
11Hessen~6K0.56×
12Rheinland-Pfalz~4K0.54×
13Sachsen~4K0.52×
14Berlin~3K0.47×
15Niedersachsen~6K0.41×
16Nordrhein-Westfalen~10K0.30×
Fig. 06

Affinity by region

Affinity by region — Brass Wiesn, Germany
0.30×1.00×11.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brass Wiesn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brass Wiesn audience
#·InterestCategoryAffinity×
01Folk musicMusic & Radio6.59×
02Andy BorgMusic & Radio5.48×
03Bernhard BrinkMusic & Radio4.80×
04Kastelruther SpatzenMusic & Radio4.76×
05Maite KellyMusic & Radio4.72×
06Florian SilbereisenMusic & Radio4.48×
07Semino RossiMusic & Radio4.45×
08Nino de AngeloMusic & Radio4.26×
09Thomas AndersMusic & Radio4.02×
10Roland KaiserMusic & Radio3.95×
11Wolfgang PetryMusic & Radio3.91×
12Anna-Maria ZimmermannMusic & Radio3.73×
13Udo JürgensMusic & Radio3.55×
14Schlager musicMusic & Radio3.35×
15Matthias ReimMusic & Radio3.26×
16Andrea BergMusic & Radio3.10×
17Beatrice EgliMusic & Radio2.72×
18Helene FischerMusic & Radio2.55×
19French BulldogPets & Animals1.92×
20TagesschauMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brass Wiesn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brass Wiesn audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.94×
Community OrientationOPEN1.35×
SpiritualityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brass Wiesn audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.86×
Design AffinityPREMIUM0.86×
SustainabilityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brass Wiesn have in Germany?

Brass Wiesn has an estimated audience of 151,074 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Brass Wiesn fans?

55.0% of Brass Wiesn fans are female, 45.0% are male, with an average age of 39.4 years.

03

Which brands do Brass Wiesn fans like most?

Brass Wiesn fans show strongest brand affinity for Folk music (6.59×), Florian Silbereisen (4.48×), and Roland Kaiser (3.95×) over the country average.

04

Where do Brass Wiesn fans live in Germany?

Brass Wiesn fans in Germany are most concentrated in Bayern (reach ~100K), Baden-Württemberg (reach ~20K), and Nordrhein-Westfalen (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Brass Wiesn fans also like?

Beyond Brass Wiesn itself, the audience over-indexes on Florian Silbereisen (4.48×), Roland Kaiser (3.95×), Schlager music (3.35×), and Andy Borg (5.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in Germany

See Brass Wiesn audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brass Wiesn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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