Rascasse Audience Intelligence

Cafe extrablatt Target Market in Germany

A data profile of the people who buy, follow and care about Cafe extrablatt in Germany — modelled from more than twelve digital signal sources. Cafe extrablatt has an estimated audience of 964,338 people in Germany.

#15among Fast food restaurants in Germany#882among Brand in Germany#329in Food & Beverages

The average Cafe extrablatt fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.

Top brand affinities include Sunday Brunch, Fast food, Margarine, with strongest over-indexing on Sunday Brunch (7.49× the country average).

Demographically, the Cafe extrablatt audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cafe extrablatt fan in Germany is more female, around 37.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Sunday Brunch.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cafe extrablatt profile in Germany.

Audience size
964K
in Germany
Gender
60.5%♀
39.5% male
Age
37.4
average years
Country rank
#6750
Brand in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cafe extrablatt

60.5% are female, 39.5% are male, average age 37.4.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Cafe extrablatt audience in Germany
MetricValue
Female60.5%
Male39.5%
Average age37.4
Estimated audience size964,338
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Cafe extrablatt audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3922%
40-4921%
50+15%
Fig. 04

Worldwide distribution

92.9%

of the worldwide Cafe extrablatt audience comes from Germany.

Worldwide audience distribution share by country for Cafe extrablatt
CountryShare
Germany92.9%
Netherlands1.3%
South Africa0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cafe extrablatt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cafe extrablatt customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~800K4.85×
02Niedersachsen~200K2.24×
03Rheinland-Pfalz~70K1.39×
04Hessen~100K1.28×
05Saarland~20K1.23×
06Baden-Württemberg~100K0.91×
07Brandenburg~30K0.81×
08Hamburg~20K0.72×
09Bayern~90K0.58×
10Schleswig-Holstein~20K0.58×
11Berlin~20K0.52×
12Bremen~4K0.52×
13Mecklenburg-Vorpommern~5K0.28×
14Sachsen-Anhalt~7K0.26×
15Thüringen~7K0.26×
16Sachsen~10K0.22×
Fig. 06

Affinity by region

Affinity by region — Cafe extrablatt, Germany
0.22×1.00×4.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cafe extrablatt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cafe extrablatt audience
#·InterestCategoryAffinity×
01MargarineFood & Beverages25.12×
02Sunday BrunchKids & Family7.49×
03Herbal teaFood & Beverages6.54×
04Home DeliveryFood & Beverages6.34×
05Energy barFood & Beverages3.82×
06Chocolate brownieFood & Beverages3.63×
07Fast foodFood & Beverages2.77×
08BreakfastFood & Beverages2.61×
09PastryFood & Beverages2.60×
10DinnerFood & Beverages2.48×
11Robert RedfordMovies & TV2.36×
12Italian cuisineFood & Beverages2.09×
13BakeryFood & Beverages2.09×
14Local foodFood & Beverages2.01×
15KitchenHome & Garden1.99×
16LivemusicMusic & Radio1.76×
17Netto Marken-DiscountShopping1.64×
18TagesschauMovies & TV1.62×
19NatureHome & Garden1.62×
20VacationsTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cafe extrablatt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cafe extrablatt audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.96×
IndulgenceJOY1.64×
Quality AwarenessPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cafe extrablatt audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.94×
PatriotismCONSERVATISM0.98×
Career OrientationPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cafe extrablatt's target market in Germany?

Cafe extrablatt's target market in Germany covers an estimated 964,338 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Cafe extrablatt customers?

60.5% of the Cafe extrablatt audience are female, 39.5% are male, with an average age of 37.4 years.

03

Which brands do Cafe extrablatt fans like most?

Cafe extrablatt fans show strongest brand affinity for Sunday Brunch (7.49×), Fast food (2.77×), and Margarine (25.12×) over the country average.

04

Where do Cafe extrablatt fans live in Germany?

Cafe extrablatt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Niedersachsen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cafe extrablatt fans also like?

Beyond Cafe extrablatt itself, the audience over-indexes on Fast food (2.77×), Margarine (25.12×), Tagesschau (1.62×), and Herbal tea (6.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in Germany

See Cafe extrablatt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cafe extrablatt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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