Cafe extrablatt Audience in Germany
Cafe extrablatt has an estimated audience of 1,110,673 people in Germany. 57.5% are female, 42.5% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Herbal tea, Livemusic, Tagesschau, Mocaccino, Fast food.
The average Cafe extrablatt fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Herbal tea, Livemusic, Tagesschau, with strongest over-indexing on Herbal tea (9.88× the country average). Demographically, the Cafe extrablatt audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Cafe extrablatt fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 40.2 |
| Estimated audience size | 1,110,673 |
Audience persona
The typical Cafe extrablatt fan in Germany is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Herbal tea.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 833,005 | 4.92× |
| Niedersachsen | 241,977 | 2.24× |
| Baden-Württemberg | 143,516 | 0.95× |
| Hessen | 112,052 | 1.32× |
| Bayern | 85,944 | 0.48× |
| Rheinland-Pfalz | 81,527 | 1.47× |
| Berlin | 27,683 | 0.56× |
| Schleswig-Holstein | 22,313 | 0.56× |
| Brandenburg | 21,022 | 0.61× |
| Hamburg | 20,095 | 0.8× |
| Saarland | 12,511 | 0.92× |
| Sachsen | 10,828 | 0.2× |
| Bremen | 4,636 | 0.49× |
| Sachsen-Anhalt | 4,538 | 0.16× |
| Thüringen | 4,321 | 0.15× |
| Mecklenburg-Vorpommern | 3,794 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Herbal tea | 9.88× | Food & Beverages |
| Livemusic | 3.76× | Music & Radio |
| Tagesschau | 2.06× | Movies & TV |
| Mocaccino | 14.86× | Food & Beverages |
| Fast food | 2.83× | Food & Beverages |
| Gourmet Foods | 4.92× | Food & Beverages |
| Spiegel Online | 1.72× | News |
| Sunday Brunch | 5.13× | Kids & Family |
| Do it yourself (DIY) | 1.67× | Home & Garden |
| Pokémon | 3.01× | Games |
| Natural foods | 3.19× | Food & Beverages |
| Home Delivery | 6.38× | Food & Beverages |
| Local food | 2.33× | Food & Beverages |
| Transfermarkt | 1.95× | Sports |
| Fast casual restaurants | 3.57× | Food & Beverages |
| Vacations | 1.9× | Travel & Leisure |
| Batman | 1.77× | Movies & TV |
| Netto Marken-Discount | 1.52× | Shopping |
| Property finder | 2.52× | Home & Garden |
| Airbnb | 1.57× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.95 |
| Convenience Orientation | PREMIUM | 1.76 |
| Healthy Lifestyle | BALANCE | 1.75 |
| Pet Ownership | JOY | 1.47 |
| Sustainability | BALANCE | 1.35 |
| DIY Mentality | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.8% |
| Netherlands | 1.3% |
| South Africa | 0.9% |
See Cafe extrablatt audiences in other countries
More Fast food restaurants audiences in Germany
- Burger King (12,840,886)
- McDonald's (8,853,822)
- Subway (5,811,455)
- KFC (5,625,564)
- Nordsee (3,292,046)
Frequently asked questions
How many fans does Cafe extrablatt have in Germany?
Cafe extrablatt has an estimated audience of 1,110,673 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Cafe extrablatt fans?
57.5% of Cafe extrablatt fans are female, 42.5% are male, with an average age of 40.2 years.
Which brands do Cafe extrablatt fans like most?
Cafe extrablatt fans show strongest brand affinity for Herbal tea (9.88×), Livemusic (3.76×), and Tagesschau (2.06×) over the country average.
Where do Cafe extrablatt fans live in Germany?
Cafe extrablatt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 833,005), Niedersachsen (reach 241,977), and Baden-Württemberg (reach 143,516). These three regions account for the largest share of the active audience.
What other brands do Cafe extrablatt fans also like?
Beyond Cafe extrablatt itself, the audience over-indexes on Livemusic (3.76×), Tagesschau (2.06×), Mocaccino (14.86×), and Fast food (2.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cafe extrablatt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.