Rascasse Audience Intelligence

Cafe extrablatt Target Market in Germany

Cafe extrablatt has an estimated audience of 1M people in Germany.

#16among Fast food restaurants in Germany
#894among brands in Germany
#329in Food & Beverages

The average Cafe extrablatt fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Cafe extrablatt ranks #16 among the 89 objects in Fast food restaurants in Germany — 18.3× the group median.

Its fans are 1.2 years older than the group average of 36.9.

Women make up 60.5% of the fan base, 5.1 percentage points more than the group average.

Compared with the other 88 objects in Fast food restaurants, Cafe extrablatt fans stand out for their interest in Margarine, Sunday Brunch and Herbal tea.

Most fans live in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.

Top affinities include Margarine, Sunday Brunch, Herbal tea, with strongest over-indexing on Margarine (25.12× the country average).

Demographically, the Cafe extrablatt audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

The typical Cafe extrablatt fan in Germany is more female, around 38.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Margarine.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1M
in Germany
Gender
60.5%♀
39.5% male
Age
38.1
average years
Country rank
#6654
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Cafe extrablatt

60.5% are female, 39.5% are male, average age 38.1.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Cafe extrablatt audience in Germany
MetricValue
Female60.5%
Male39.5%
Average age38.1
Estimated audience size1M
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Cafe extrablatt audience in Germany
Age bracketShare%
16-2422%
25-3421%
35-4422%
45-5421%
55+15%
Fig. 04

Worldwide distribution

95.0%

of the worldwide Cafe extrablatt audience comes from Germany.

Worldwide audience distribution share by country for Cafe extrablatt
CountryShare
Germany95.0%
Netherlands1.2%
South Africa1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cafe extrablatt customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~800K4.73×
02Niedersachsen~200K2.22×
03Saarland~20K1.43×
04Rheinland-Pfalz~70K1.38×
05Hessen~100K1.28×
06Baden-Württemberg~100K0.93×
07Brandenburg~30K0.79×
08Hamburg~20K0.72×
09Bayern~100K0.60×
10Schleswig-Holstein~20K0.58×
11Berlin~20K0.52×
12Bremen~5K0.52×
13Mecklenburg-Vorpommern~6K0.28×
14Sachsen-Anhalt~7K0.26×
15Thüringen~7K0.26×
16Sachsen~10K0.22×
Fig. 06

Affinity by region

Affinity by region — Cafe extrablatt, Germany
0.22×1.00×4.73×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cafe extrablatt audience vs. the country average
#·InterestCategoryAffinity×
01MargarineFood & Beverages25.12×
02Sunday BrunchKids & Family7.49×
03Herbal teaFood & Beverages6.54×
04Home DeliveryFood & Beverages6.34×
05Energy barFood & Beverages3.82×
06Chocolate brownieFood & Beverages3.63×
07Fast foodFood & Beverages2.77×
08BreakfastFood & Beverages2.61×
09PastryFood & Beverages2.60×
10DinnerFood & Beverages2.48×
11Italian cuisineFood & Beverages2.09×
12BakeryFood & Beverages2.09×
13Local foodFood & Beverages2.01×
14KitchenHome & Garden1.99×
15LivemusicMusic & Radio1.76×
16Netto Marken-DiscountShopping1.64×
17TagesschauMovies & TV1.62×
18NatureHome & Garden1.62×
19HugendubelShopping1.62×
20VacationsTravel & Leisure1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cafe extrablatt audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cafe extrablatt audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.96×
IndulgenceJOY1.64×
Quality AwarenessPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cafe extrablatt audience vs. the country average · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.94×
PatriotismCONSERVATISM0.98×
Career OrientationPOWER1.00×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Cafe extrablatt over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/cafe-extrablatt-10000875” · Methodology