A data profile of the people who buy, follow and care about DR K in Germany — modelled from more than twelve digital signal sources. DR K has an estimated audience of 1,010,362 people in Germany.
The average DR K fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen.
The key figures that characterise the DR K profile in Germany.
55.2% are female, 44.8% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.8 |
| Estimated audience size | 1,010,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 28% |
of the worldwide DR K audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 45.0% |
| Hungary | 16.2% |
| Denmark | 9.8% |
Where the DR K audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~30K | 1.42× | |
| 02 | Sachsen | ~60K | 1.23× | |
| 03 | Niedersachsen | ~100K | 1.20× | |
| 04 | Sachsen-Anhalt | ~30K | 1.12× | |
| 05 | Brandenburg | ~30K | 1.04× | |
| 06 | Baden-Württemberg | ~100K | 1.03× | |
| 07 | Rheinland-Pfalz | ~50K | 1.01× | |
| 08 | Schleswig-Holstein | ~40K | 1.01× | |
| 09 | Thüringen | ~30K | 1.01× | |
| 10 | Hamburg | ~20K | 0.99× | |
| 11 | Bremen | ~8K | 0.98× | |
| 12 | Hessen | ~70K | 0.93× | |
| 13 | Saarland | ~10K | 0.93× | |
| 14 | Berlin | ~40K | 0.92× | |
| 15 | Nordrhein-Westfalen | ~200K | 0.83× | |
| 16 | Bayern | ~60K | 0.35× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for DR K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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