A data profile of the people who buy, follow and care about E.S.G. in Germany — modelled from more than twelve digital signal sources. E.S.G. has an estimated audience of 486,079 people in Germany.
E.S.G. has an estimated audience of 486,079 people in Germany. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
The key figures that characterise the E.S.G. profile in Germany.
| Metric | Value |
|---|---|
| Estimated audience size | 486,079 |
of the worldwide E.S.G. audience comes from Germany.
| Country | Share |
|---|---|
| Brazil | 14.3% |
| United States | 13.7% |
| Germany | 10.2% |
Where the E.S.G. audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~100K | 1.59× | |
| 02 | Hessen | ~50K | 1.32× | |
| 03 | Bayern | ~100K | 1.25× | |
| 04 | Berlin | ~20K | 1.15× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.11× | |
| 06 | Rheinland-Pfalz | ~30K | 1.07× | |
| 07 | Saarland | ~6K | 1.04× | |
| 08 | Hamburg | ~10K | 1.00× | |
| 09 | Thüringen | ~10K | 0.96× | |
| 10 | Schleswig-Holstein | ~20K | 0.91× | |
| 11 | Niedersachsen | ~40K | 0.87× | |
| 12 | Bremen | ~3K | 0.84× | |
| 13 | Sachsen | ~20K | 0.82× | |
| 14 | Brandenburg | ~10K | 0.82× | |
| 15 | Sachsen-Anhalt | ~9K | 0.77× | |
| 16 | Mecklenburg-Vorpommern | ~6K | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for E.S.G.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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