Rascasse Audience Intelligence

Frittenwerk Target Market in Germany

A data profile of the people who buy, follow and care about Frittenwerk in Germany — modelled from more than twelve digital signal sources. Frittenwerk has an estimated audience of 658,120 people in Germany.

#18among Fast food restaurants in Germany#1220among Brand in Germany#442in Food & Beverages

The average Frittenwerk fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Berlin.

Top brand affinities include Netto Marken-Discount, Tagesschau, Nature, with strongest over-indexing on Netto Marken-Discount (2.05× the country average).

Demographically, the Frittenwerk audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frittenwerk fan in Germany is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Netto Marken-Discount.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frittenwerk profile in Germany.

Audience size
658K
in Germany
Gender
55.3%♀
44.7% male
Age
38.0
average years
Country rank
#9316
Brand in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Frittenwerk

55.3% are female, 44.7% are male, average age 38.0.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Frittenwerk audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age38.0
Estimated audience size658,120
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Frittenwerk audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3921%
40-4922%
50+16%
Fig. 04

Worldwide distribution

91.2%

of the worldwide Frittenwerk audience comes from Germany.

Worldwide audience distribution share by country for Frittenwerk
CountryShare
Germany91.2%
Netherlands1.0%
Switzerland0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frittenwerk audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frittenwerk customers by region in Germany
#RegionReachAffinity×
01Berlin~100K2.98×
02Hamburg~30K2.05×
03Nordrhein-Westfalen~300K1.52×
04Baden-Württemberg~100K1.20×
05Rheinland-Pfalz~40K1.10×
06Sachsen~40K1.08×
07Niedersachsen~70K0.92×
08Schleswig-Holstein~20K0.91×
09Hessen~50K0.81×
10Brandenburg~20K0.76×
11Saarland~7K0.74×
12Bremen~4K0.56×
13Bayern~60K0.53×
14Sachsen-Anhalt~10K0.51×
15Mecklenburg-Vorpommern~6K0.43×
16Thüringen~7K0.38×
Fig. 06

Affinity by region

Affinity by region — Frittenwerk, Germany
0.38×1.00×2.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frittenwerk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frittenwerk audience
#·InterestCategoryAffinity×
01Papa John's PizzaFood & Beverages7.74×
02CheeseburgerFood & Beverages4.90×
03Home DeliveryFood & Beverages4.55×
04French friesFood & Beverages4.35×
05Five GuysFood & Beverages4.35×
06McCaféFood & Beverages3.89×
07Gourmet FoodsFood & Beverages3.34×
08Google NewsNews2.42×
09KFCFood & Beverages2.19×
10Fast foodFood & Beverages2.07×
11RefrigeratorHome & Garden2.07×
12Netto Marken-DiscountShopping2.05×
13VolunteeringPolitics & Society1.80×
14Burger KingFood & Beverages1.79×
15DessertsFood & Beverages1.72×
16KitchenHome & Garden1.69×
17NatureHome & Garden1.68×
18TagesschauMovies & TV1.63×
19VacationsTravel & Leisure1.62×
20TransfermarktSports1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frittenwerk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frittenwerk audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.85×
Convenience OrientationPREMIUM1.68×
Need for SecurityCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frittenwerk audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.82×
CreativityOPEN0.94×
Career OrientationPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Frittenwerk's target market in Germany?

Frittenwerk's target market in Germany covers an estimated 658,120 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Frittenwerk customers?

55.3% of the Frittenwerk audience are female, 44.7% are male, with an average age of 38.0 years.

03

Which brands do Frittenwerk fans like most?

Frittenwerk fans show strongest brand affinity for Netto Marken-Discount (2.05×), Tagesschau (1.63×), and Nature (1.68×) over the country average.

04

Where do Frittenwerk fans live in Germany?

Frittenwerk fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Baden-Württemberg (reach ~100K), and Berlin (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Frittenwerk fans also like?

Beyond Frittenwerk itself, the audience over-indexes on Tagesschau (1.63×), Nature (1.68×), Fast food (2.07×), and French fries (4.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in Germany

See Frittenwerk audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frittenwerk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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