Hays, Kansas Audience in Germany

Hays, Kansas has an estimated audience of 277,153 people in Germany. 69.2% are female, 30.8% are male, average age 46.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg.
The average Hays, Kansas fan in Germany is 46.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Hays, Kansas fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 46.7 |
| Estimated audience size | 277,153 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 16,847 | 0.38× |
| Nordrhein-Westfalen | 15,218 | 0.25× |
| Baden-Württemberg | 14,927 | 0.39× |
| Niedersachsen | 14,848 | 0.55× |
| Sachsen | 14,100 | 1.04× |
| Rheinland-Pfalz | 13,504 | 0.97× |
| Thüringen | 11,627 | 1.65× |
| Schleswig-Holstein | 11,566 | 1.16× |
| Hessen | 11,129 | 0.53× |
| Brandenburg | 10,466 | 1.22× |
| Berlin | 9,106 | 0.73× |
| Mecklenburg-Vorpommern | 7,448 | 1.41× |
| Sachsen-Anhalt | 7,057 | 0.98× |
| Hamburg | 6,849 | 1.09× |
| Bremen | 6,055 | 2.55× |
| Saarland | 3,702 | 1.09× |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 59.5% |
| United States | 36.6% |
| United Kingdom | 3.8% |
See Hays, Kansas audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hays, Kansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.