Rascasse Audience Intelligence

Hays, Kansas Audience in Germany

A data profile of the people who buy, follow and care about Hays, Kansas in Germany — modelled from more than twelve digital signal sources. Hays, Kansas has an estimated audience of 281,052 people in Germany.

#33among Department store in Germany#1735among POI in Germany#1476in Travel & Leisure

The average Hays, Kansas fan in Germany is 46.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hays, Kansas profile in Germany.

Audience size
281K
in Germany
Gender
69.2%♀
30.8% male
Age
46.7
average years
Country rank
#18192
POI in Germany
Fig. 01

Search interest · 12-month trend

-100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hays, Kansas fans

69.2% are female, 30.8% are male, average age 46.7.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Hays, Kansas audience in Germany
MetricValue
Female69.2%
Male30.8%
Average age46.7
Estimated audience size281,052
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Hays, Kansas audience in Germany
Age bracketShare%
16-197%
20-2911%
30-3919%
40-4925%
50+38%
Fig. 04

Worldwide distribution

59.9%

of the worldwide Hays, Kansas audience comes from Germany.

Worldwide audience distribution share by country for Hays, Kansas
CountryShare
Germany59.9%
United States36.3%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hays, Kansas audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hays, Kansas fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.08×
02Thüringen~7K1.05×
03Mecklenburg-Vorpommern~5K1.02×
04Schleswig-Holstein~10K1.01×
05Brandenburg~9K1.01×
06Hamburg~6K1.01×
07Rheinland-Pfalz~10K1.00×
08Sachsen~10K1.00×
09Sachsen-Anhalt~7K1.00×
10Saarland~3K1.00×
11Berlin~10K0.97×
12Niedersachsen~30K0.95×
13Hessen~20K0.95×
14Baden-Württemberg~40K0.93×
15Bayern~40K0.92×
16Nordrhein-Westfalen~60K0.91×
Fig. 06

Affinity by region

Affinity by region — Hays, Kansas, Germany
0.91×1.00×1.08×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Hays, Kansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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