A data profile of the people who buy, follow and care about Lilly Liefers in Germany — modelled from more than twelve digital signal sources. Lilly Liefers has an estimated audience of 321,769 people in Germany.
The average Lilly Liefers fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Jan Josef Liefers, Christoph Maria Herbst, Good Bye, Lenin!, with strongest over-indexing on Jan Josef Liefers (34.53× the country average).
Demographically, the Lilly Liefers audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lilly Liefers fan in Germany is more female, around 40.2 years old, with strong Community Orientation tendencies and a notable affinity for Jan Josef Liefers.
The key figures that characterise the Lilly Liefers profile in Germany.
68.4% are female, 31.6% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 40.2 |
| Estimated audience size | 321,769 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 22% |
of the worldwide Lilly Liefers audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 89.3% |
| Austria | 5.2% |
| Switzerland | 2.7% |
Where the Lilly Liefers audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~9K | 1.50× | |
| 02 | Brandenburg | ~10K | 1.49× | |
| 03 | Thüringen | ~9K | 1.42× | |
| 04 | Mecklenburg-Vorpommern | ~7K | 1.42× | |
| 05 | Sachsen | ~10K | 1.19× | |
| 06 | Schleswig-Holstein | ~9K | 0.98× | |
| 07 | Niedersachsen | ~20K | 0.94× | |
| 08 | Saarland | ~3K | 0.93× | |
| 09 | Rheinland-Pfalz | ~10K | 0.88× | |
| 10 | Berlin | ~9K | 0.87× | |
| 11 | Nordrhein-Westfalen | ~50K | 0.85× | |
| 12 | Bremen | ~2K | 0.78× | |
| 13 | Baden-Württemberg | ~20K | 0.73× | |
| 14 | Hessen | ~10K | 0.71× | |
| 15 | Hamburg | ~4K | 0.67× | |
| 16 | Bayern | ~30K | 0.65× |
The strongest cross-interests of the Lilly Liefers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Good Bye, Lenin! | Movies & TV | 69.49× | ||
| 02 | Vulture | Pets & Animals | 59.52× | ||
| 03 | Jella Haase | Movies & TV | 48.10× | ||
| 04 | Gizem Emre | Movies & TV | 40.94× | ||
| 05 | Florian David Fitz | Movies & TV | 38.48× | ||
| 06 | Axel Prahl | Movies & TV | 37.33× | ||
| 07 | Nora Tschirner | Movies & TV | 35.38× | ||
| 08 | Jan Josef Liefers | Movies & TV | 34.53× | ||
| 09 | Jürgen Vogel | Movies & TV | 33.26× | ||
| 10 | Christoph Maria Herbst | Movies & TV | 32.46× | ||
| 11 | Emilia Schüle | Movies & TV | 31.30× | ||
| 12 | Moritz Bleibtreu | Movies & TV | 26.33× | ||
| 13 | Karoline Herfurth | Movies & TV | 25.21× | ||
| 14 | Scooby-Doo | Movies & TV | 23.44× | ||
| 15 | Til Schweiger | Movies & TV | 17.31× | ||
| 16 | Christoph Waltz | Movies & TV | 15.73× | ||
| 17 | Anna Loos | Movies & TV | 13.96× | ||
| 18 | Beetlejuice | Movies & TV | 12.27× | ||
| 19 | Christian Ulmen | Movies & TV | 6.28× | ||
| 20 | Tagesschau | Movies & TV | 3.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.14× | |
| Patriotism | CONSERVATISM | 1.84× | |
| Tradition | CONSERVATISM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Risk Appetite | THRILL | 0.72× | |
| Sports Activity | POWER | 0.82× |
Lilly Liefers has an estimated audience of 321,769 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
68.4% of Lilly Liefers fans are female, 31.6% are male, with an average age of 40.2 years.
Lilly Liefers fans show strongest brand affinity for Jan Josef Liefers (34.53×), Christoph Maria Herbst (32.46×), and Good Bye, Lenin! (69.49×) over the country average.
Lilly Liefers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Lilly Liefers itself, the audience over-indexes on Christoph Maria Herbst (32.46×), Good Bye, Lenin! (69.49×), Scooby-Doo (23.44×), and Jürgen Vogel (33.26×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Lilly Liefers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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