Lilly Liefers Audience in Germany
Lilly Liefers has an estimated audience of 231,126 people in Germany. 68.2% are female, 31.8% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Klis, Israel, Stradivarius, Personalised Gifts.
The average Lilly Liefers fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Klis, Israel, with strongest over-indexing on Home Office (2.4× the country average). Demographically, the Lilly Liefers audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Lilly Liefers fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 41.1 |
| Estimated audience size | 231,126 |
Audience persona
The typical Lilly Liefers fan in Germany is more female, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 43,833 | 0.87× |
| Bayern | 24,428 | 0.66× |
| Baden-Württemberg | 23,388 | 0.74× |
| Niedersachsen | 21,432 | 0.95× |
| Sachsen | 13,450 | 1.19× |
| Hessen | 13,047 | 0.74× |
| Brandenburg | 10,759 | 1.5× |
| Rheinland-Pfalz | 9,848 | 0.85× |
| Berlin | 9,550 | 0.92× |
| Sachsen-Anhalt | 8,922 | 1.49× |
| Schleswig-Holstein | 8,310 | 1× |
| Thüringen | 8,266 | 1.4× |
| Mecklenburg-Vorpommern | 6,253 | 1.42× |
| Hamburg | 3,481 | 0.67× |
| Saarland | 2,514 | 0.89× |
| Bremen | 1,409 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 2.4× | Business & Career |
| Klis | 42.27× | Travel & Leisure |
| Israel | 2.93× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Personalised Gifts | 2.13× | Home & Garden |
| Progressive rock | 1.73× | Music & Radio |
| Time (magazine) | 1.96× | News |
| Preacher (comics) | 6.53× | Literature |
| Gujan-Mestras | 28.35× | Travel & Leisure |
| KLIX (AM) | 2.3× | Music & Radio |
| Volvo V60 | 4× | Cars & Mobility |
| Esra Erol | 4.6× | Movies & TV |
| Jack White | 1.61× | Movies & TV |
| Sponge (band) | 26.43× | Music & Radio |
| Oliver Kahn | 2.88× | Sports |
| Google Photos | 2.13× | Technology & Electronics |
| Huesca | 21.33× | Travel & Leisure |
| Hang Seng Index | 4.16× | Business & Career |
| Headhunters (film) | 2.99× | Movies & TV |
| Home Delivery | 1.72× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.22 |
| Tradition | CONSERVATISM | 2.03 |
| Patriotism | CONSERVATISM | 1.9 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Pet Ownership | JOY | 1.32 |
| DIY Mentality | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.5% |
| Austria | 4.4% |
| Switzerland | 2.3% |
See Lilly Liefers audiences in other countries
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Frequently asked questions
How many fans does Lilly Liefers have in Germany?
Lilly Liefers has an estimated audience of 231,126 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lilly Liefers fans?
68.2% of Lilly Liefers fans are female, 31.8% are male, with an average age of 41.1 years.
Which brands do Lilly Liefers fans like most?
Lilly Liefers fans show strongest brand affinity for Home Office (2.4×), Klis (42.27×), and Israel (2.93×) over the country average.
Where do Lilly Liefers fans live in Germany?
Lilly Liefers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 43,833), Bayern (reach 24,428), and Baden-Württemberg (reach 23,388). These three regions account for the largest share of the active audience.
What other brands do Lilly Liefers fans also like?
Beyond Lilly Liefers itself, the audience over-indexes on Klis (42.27×), Israel (2.93×), Stradivarius (1.97×), and Personalised Gifts (2.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lilly Liefers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.