Rascasse Audience Intelligence

Michael Smith (chef) Audience in Germany

A data profile of the people who buy, follow and care about Michael Smith (chef) in Germany — modelled from more than twelve digital signal sources. Michael Smith (chef) has an estimated audience of 488,466 people in Germany.

#12among Chef in Germany#2294among Person in Germany#579in Food & Beverages

The average Michael Smith (chef) fan in Germany is 49.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michael Smith (chef) profile in Germany.

Audience size
488K
in Germany
Gender
80.1%♀
19.9% male
Age
49.3
average years
Country rank
#11974
Person in Germany
Fig. 01

Search interest · 12-month trend

+99%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michael Smith (chef) fans

80.1% are female, 19.9% are male, average age 49.3.

Fig. 02

Gender split

80.1%
Female
19.9%
Male
Demographic split for Michael Smith (chef) audience in Germany
MetricValue
Female80.1%
Male19.9%
Average age49.3
Estimated audience size488,466
Fig. 03

Age distribution

Ø 49.3
average years
Age distribution of the Michael Smith (chef) audience in Germany
Age bracketShare%
16-190%
20-297%
30-3922%
40-4932%
50+39%
Fig. 04

Worldwide distribution

67.4%

of the worldwide Michael Smith (chef) audience comes from Germany.

Worldwide audience distribution share by country for Michael Smith (chef)
CountryShare
Germany67.4%
United States24.4%
Canada6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michael Smith (chef) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Michael Smith (chef) fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.34×
02Saarland~7K1.16×
03Niedersachsen~50K1.15×
04Thüringen~10K1.11×
05Sachsen-Anhalt~10K1.05×
06Mecklenburg-Vorpommern~9K1.02×
07Nordrhein-Westfalen~100K1.01×
08Rheinland-Pfalz~20K1.01×
09Baden-Württemberg~60K0.99×
10Schleswig-Holstein~20K0.99×
11Bayern~70K0.96×
12Brandenburg~10K0.96×
13Hamburg~10K0.90×
14Hessen~30K0.86×
15Bremen~3K0.85×
16Berlin~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Michael Smith (chef), Germany
0.72×1.00×1.34×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Michael Smith (chef). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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