Mülheim Audience in Germany
Mülheim has an estimated audience of 705,130 people in Germany. 50.6% are female, 49.4% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural rubber, Metamorphoses, Rhodiola, Catania, Caprivi Strip.
The average Mülheim fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural rubber, Metamorphoses, Rhodiola, with strongest over-indexing on Natural rubber (1.7× the country average). Demographically, the Mülheim audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Mülheim fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 41.8 |
| Estimated audience size | 705,130 |
Audience persona
The typical Mülheim fan in Germany is balanced, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for Natural rubber.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 528,848 | 5.66× |
| Bayern | 78,646 | 0.69× |
| Baden-Württemberg | 72,241 | 0.75× |
| Niedersachsen | 59,689 | 0.87× |
| Hessen | 56,015 | 1.04× |
| Rheinland-Pfalz | 34,507 | 0.98× |
| Berlin | 22,116 | 0.7× |
| Sachsen | 17,251 | 0.5× |
| Schleswig-Holstein | 16,085 | 0.64× |
| Hamburg | 12,234 | 0.77× |
| Brandenburg | 10,475 | 0.48× |
| Thüringen | 9,825 | 0.55× |
| Sachsen-Anhalt | 8,897 | 0.49× |
| Mecklenburg-Vorpommern | 5,979 | 0.44× |
| Saarland | 5,523 | 0.64× |
| Bremen | 4,858 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 1.7× | Cars & Mobility |
| Metamorphoses | 1.5× | Literature |
| Rhodiola | 2.29× | Health |
| Catania | 1.83× | Travel & Leisure |
| Caprivi Strip | 1.97× | |
| Hollister, California | 1.71× | Travel & Leisure |
| Otome game | 1.62× | Games |
| California University of Pennsylvania | 2.51× | Business & Career |
| Divergent series | 2.26× | Movies & TV |
| Brookside | 3.12× | Movies & TV |
| JR Aquino | 2.09× | |
| Hippocrates | 1.64× | Politics & Society |
| ESC Rennes School of Business | 1.63× | Business & Career |
| Redemption (theology) | 1.77× | Politics & Society |
| Two-Lane Blacktop | 1.84× | Movies & TV |
| Lion of Judah | 1.54× | |
| VBulletin | 1.67× | Internet & Social Media |
| Bus Driver (video game) | 1.54× | Games |
| Hide My IP | 2.12× | Technology & Electronics |
| Abia State | 1.59× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.21 |
| Quality Awareness | PREMIUM | 1.07 |
| Sustainability | BALANCE | 1.05 |
| Need for Security | CONSERVATISM | 1.05 |
| Convenience Orientation | PREMIUM | 1.02 |
| Price Sensitivity | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.7% |
| United States | 6.3% |
| Switzerland | 6.2% |
See Mülheim audiences in other countries
More Travel & Leisure audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
Frequently asked questions
How many fans does Mülheim have in Germany?
Mülheim has an estimated audience of 705,130 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mülheim fans?
50.6% of Mülheim fans are female, 49.4% are male, with an average age of 41.8 years.
Which brands do Mülheim fans like most?
Mülheim fans show strongest brand affinity for Natural rubber (1.7×), Metamorphoses (1.5×), and Rhodiola (2.29×) over the country average.
Where do Mülheim fans live in Germany?
Mülheim fans in Germany are most concentrated in Nordrhein-Westfalen (reach 528,848), Bayern (reach 78,646), and Baden-Württemberg (reach 72,241). These three regions account for the largest share of the active audience.
What other brands do Mülheim fans also like?
Beyond Mülheim itself, the audience over-indexes on Metamorphoses (1.5×), Rhodiola (2.29×), Catania (1.83×), and Caprivi Strip (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mülheim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.