New Castle, Indiana Audience in Germany

New Castle, Indiana has an estimated audience of 625,875 people in Germany. 65.2% are female, 34.8% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average New Castle, Indiana fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of New Castle, Indiana fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 45.1 |
| Estimated audience size | 625,875 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 177,857 | 1.3× |
| Bayern | 101,715 | 1.01× |
| Baden-Württemberg | 81,176 | 0.95× |
| Niedersachsen | 69,556 | 1.14× |
| Hessen | 65,886 | 1.38× |
| Berlin | 35,511 | 1.27× |
| Rheinland-Pfalz | 28,523 | 0.91× |
| Sachsen | 25,319 | 0.82× |
| Schleswig-Holstein | 22,785 | 1.01× |
| Hamburg | 16,466 | 1.16× |
| Brandenburg | 15,091 | 0.78× |
| Sachsen-Anhalt | 13,583 | 0.84× |
| Thüringen | 12,273 | 0.77× |
| Mecklenburg-Vorpommern | 9,751 | 0.82× |
| Bremen | 6,129 | 1.15× |
| Saarland | 5,307 | 0.69× |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.8% |
| United States | 8.2% |
| Italy | 0.0% |
See New Castle, Indiana audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Castle, Indiana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.