Rascasse Audience Intelligence

Sausalitos Target Market in Germany

A data profile of the people who buy, follow and care about Sausalitos in Germany — modelled from more than twelve digital signal sources. Sausalitos has an estimated audience of 1,119,505 people in Germany.

#13among Fast food restaurants in Germany#770among Brand in Germany#284in Food & Beverages

The average Sausalitos fan in Germany is 38.9 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Mexican cuisine, Tagesschau, Nature, with strongest over-indexing on Mexican cuisine (6.94× the country average).

Demographically, the Sausalitos audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sausalitos fan in Germany is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Mexican cuisine.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sausalitos profile in Germany.

Audience size
1.1M
in Germany
Gender
56.8%♀
43.2% male
Age
38.9
average years
Country rank
#5903
Brand in Germany
Fig. 01

Search interest · 12-month trend

-84%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sausalitos

56.8% are female, 43.2% are male, average age 38.9.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Sausalitos audience in Germany
MetricValue
Female56.8%
Male43.2%
Average age38.9
Estimated audience size1,119,505
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Sausalitos audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

95.1%

of the worldwide Sausalitos audience comes from Germany.

Worldwide audience distribution share by country for Sausalitos
CountryShare
Germany95.1%
United States0.7%
Austria0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sausalitos audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sausalitos customers by region in Germany
#RegionReachAffinity×
01Bayern~500K2.29×
02Hamburg~70K2.20×
03Niedersachsen~200K1.60×
04Baden-Württemberg~200K1.34×
05Nordrhein-Westfalen~400K1.26×
06Saarland~20K1.19×
07Berlin~60K1.06×
08Hessen~90K0.92×
09Rheinland-Pfalz~60K0.85×
10Schleswig-Holstein~40K0.76×
11Sachsen~40K0.65×
12Brandenburg~30K0.63×
13Sachsen-Anhalt~20K0.63×
14Mecklenburg-Vorpommern~20K0.63×
15Thüringen~20K0.56×
16Bremen~6K0.54×
Fig. 06

Affinity by region

Affinity by region — Sausalitos, Germany
0.54×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sausalitos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sausalitos audience
#·InterestCategoryAffinity×
01Mexican cuisineFood & Beverages6.94×
02Spanish cuisineFood & Beverages5.15×
03Greek cuisineFood & Beverages5.09×
04Middle Eastern cuisineFood & Beverages5.09×
05Korean cuisineFood & Beverages5.06×
06Thai cuisineFood & Beverages4.95×
07Latin American cuisineFood & Beverages4.92×
08DinnerFood & Beverages2.56×
09CocktailFood & Beverages2.47×
10KitchenHome & Garden2.03×
11DessertsFood & Beverages1.97×
12Distilled beverageFood & Beverages1.96×
13NatureHome & Garden1.76×
14VacationsTravel & Leisure1.74×
15TransfermarktSports1.68×
16Fast foodFood & Beverages1.67×
17TagesschauMovies & TV1.64×
18Netto Marken-DiscountShopping1.55×
19Burger KingFood & Beverages1.54×
20FamilyKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sausalitos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sausalitos audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.02×
Convenience OrientationPREMIUM1.35×
Quality AwarenessPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sausalitos audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.93×
IndividualismJOY0.98×
Social Media UsageJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sausalitos's target market in Germany?

Sausalitos's target market in Germany covers an estimated 1,119,505 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Sausalitos customers?

56.8% of the Sausalitos audience are female, 43.2% are male, with an average age of 38.9 years.

03

Which brands do Sausalitos fans like most?

Sausalitos fans show strongest brand affinity for Mexican cuisine (6.94×), Tagesschau (1.64×), and Nature (1.76×) over the country average.

04

Where do Sausalitos fans live in Germany?

Sausalitos fans in Germany are most concentrated in Bayern (reach ~500K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sausalitos fans also like?

Beyond Sausalitos itself, the audience over-indexes on Tagesschau (1.64×), Nature (1.76×), Kitchen (2.03×), and Family (1.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in Germany

See Sausalitos audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sausalitos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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