Sausalitos Audience in Germany
Sausalitos has an estimated audience of 1,306,423 people in Germany. 55.8% are female, 44.2% are male, average age 38.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Unique Gifts, Birthday Gifts, CAC 40, Stradivarius, Keeper (password manager).
The average Sausalitos fan in Germany is 38.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Unique Gifts, Birthday Gifts, CAC 40, with strongest over-indexing on Unique Gifts (2× the country average). Demographically, the Sausalitos audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Sausalitos fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 38.8 |
| Estimated audience size | 1,306,423 |
Audience persona
The typical Sausalitos fan in Germany is more female, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 444,976 | 2.12× |
| Nordrhein-Westfalen | 393,646 | 1.38× |
| Baden-Württemberg | 263,541 | 1.48× |
| Niedersachsen | 225,086 | 1.77× |
| Hessen | 94,328 | 0.95× |
| Hamburg | 74,095 | 2.51× |
| Berlin | 72,079 | 1.23× |
| Rheinland-Pfalz | 55,403 | 0.85× |
| Sachsen | 29,979 | 0.47× |
| Schleswig-Holstein | 28,318 | 0.6× |
| Saarland | 19,438 | 1.21× |
| Brandenburg | 17,914 | 0.44× |
| Sachsen-Anhalt | 7,374 | 0.22× |
| Thüringen | 7,362 | 0.22× |
| Mecklenburg-Vorpommern | 5,503 | 0.22× |
| Bremen | 3,675 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2× | Shopping |
| Birthday Gifts | 2.18× | Kids & Family |
| CAC 40 | 1.85× | Business & Career |
| Stradivarius | 1.82× | Shopping |
| Keeper (password manager) | 4.13× | Technology & Electronics |
| Home Delivery | 1.88× | Food & Beverages |
| Sixx | 1.69× | Movies & TV |
| Cachorro | 1.89× | Pets & Animals |
| Bank account | 1.52× | Business & Career |
| Picnic | 1.82× | Kids & Family |
| Jaguar F-Pace | 2.71× | Cars & Mobility |
| YouGov | 2.91× | Business & Career |
| Whist | 2.08× | Games |
| Information sensitivity | 1.96× | Technology & Electronics |
| Kyung Hee University | 5.11× | Business & Career |
| EVO Fitness | 3.06× | Sports |
| The Hunt (2012 film) | 1.53× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
| Volvo V60 | 1.6× | Cars & Mobility |
| Carrie (novel) | 1.87× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.92 |
| Sustainability | BALANCE | 1.34 |
| DIY Mentality | THRILL | 1.32 |
| Sports Activity | POWER | 1.28 |
| Design Affinity | PREMIUM | 1.27 |
| LGBTQ+ Identity | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.6% |
| United States | 0.6% |
| Austria | 0.6% |
See Sausalitos audiences in other countries
More Fast food restaurants audiences in Germany
- Burger King (12,840,886)
- McDonald's (8,853,822)
- Subway (5,811,455)
- KFC (5,625,564)
- Nordsee (3,292,046)
Frequently asked questions
How many fans does Sausalitos have in Germany?
Sausalitos has an estimated audience of 1,306,423 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Sausalitos fans?
55.8% of Sausalitos fans are female, 44.2% are male, with an average age of 38.8 years.
Which brands do Sausalitos fans like most?
Sausalitos fans show strongest brand affinity for Unique Gifts (2×), Birthday Gifts (2.18×), and CAC 40 (1.85×) over the country average.
Where do Sausalitos fans live in Germany?
Sausalitos fans in Germany are most concentrated in Bayern (reach 444,976), Nordrhein-Westfalen (reach 393,646), and Baden-Württemberg (reach 263,541). These three regions account for the largest share of the active audience.
What other brands do Sausalitos fans also like?
Beyond Sausalitos itself, the audience over-indexes on Birthday Gifts (2.18×), CAC 40 (1.85×), Stradivarius (1.82×), and Keeper (password manager) (4.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sausalitos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.