Terracotta Army Audience in Germany

Terracotta Army has an estimated audience of 287,820 people in Germany. 63.4% are female, 36.6% are male, average age 50.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Terracotta Army fan in Germany is 50.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Category: Travel & Leisure · Type: POI · Subtype: Museum
Demographics of Terracotta Army fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 50.5 |
| Estimated audience size | 287,820 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,308 | 0.89× |
| Bayern | 55,598 | 1.2× |
| Baden-Württemberg | 39,757 | 1.01× |
| Hessen | 31,011 | 1.41× |
| Niedersachsen | 27,930 | 1.0× |
| Berlin | 25,149 | 1.95× |
| Rheinland-Pfalz | 11,965 | 0.83× |
| Sachsen | 11,774 | 0.83× |
| Hamburg | 10,275 | 1.58× |
| Schleswig-Holstein | 9,027 | 0.87× |
| Brandenburg | 6,623 | 0.74× |
| Thüringen | 5,672 | 0.77× |
| Sachsen-Anhalt | 4,615 | 0.62× |
| Mecklenburg-Vorpommern | 3,142 | 0.57× |
| Bremen | 2,554 | 1.04× |
| Saarland | 2,343 | 0.66× |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 37.8% |
| Italy | 16.5% |
| United States | 5.3% |
See Terracotta Army audiences in other countries
More Museum audiences in Germany
- Roman Baths (Bath) (6,103,957)
- Hamburger Kunsthalle (1,815,257)
- Museum of Modern Art (1,702,431)
- Senckenberg Naturmuseum (1,253,017)
- Neue Nationalgalerie (1,127,032)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Terracotta Army. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.