Rascasse Audience Intelligence

Terracotta Army Audience in Germany

A data profile of the people who buy, follow and care about Terracotta Army in Germany — modelled from more than twelve digital signal sources. Terracotta Army has an estimated audience of 292,353 people in Germany.

#29among Museum in Germany#1682among POI in Germany#1426in Travel & Leisure

The average Terracotta Army fan in Germany is 50.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Travel & Leisure · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Terracotta Army profile in Germany.

Audience size
292K
in Germany
Gender
63.4%♀
36.6% male
Age
50.5
average years
Country rank
#17660
POI in Germany
Fig. 01

Search interest · 12-month trend

-80%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Terracotta Army fans

63.4% are female, 36.6% are male, average age 50.5.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Terracotta Army audience in Germany
MetricValue
Female63.4%
Male36.6%
Average age50.5
Estimated audience size292,353
Fig. 03

Age distribution

Ø 50.5
average years
Age distribution of the Terracotta Army audience in Germany
Age bracketShare%
16-194%
20-297%
30-3912%
40-4924%
50+52%
Fig. 04

Worldwide distribution

37.7%

of the worldwide Terracotta Army audience comes from Germany.

Worldwide audience distribution share by country for Terracotta Army
CountryShare
Germany37.7%
Italy16.7%
United States5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Terracotta Army audience in Germany is strongest.

Fig. 05

Top regions by affinity

Terracotta Army fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.65×
02Hamburg~9K1.32×
03Hessen~30K1.31×
04Bayern~50K1.14×
05Bremen~2K1.01×
06Baden-Württemberg~40K1.00×
07Niedersachsen~30K1.00×
08Schleswig-Holstein~10K0.95×
09Saarland~3K0.95×
10Thüringen~7K0.94×
11Rheinland-Pfalz~10K0.92×
12Sachsen~10K0.92×
13Brandenburg~8K0.92×
14Mecklenburg-Vorpommern~5K0.92×
15Sachsen-Anhalt~7K0.91×
16Nordrhein-Westfalen~60K0.90×
Fig. 06

Affinity by region

Affinity by region — Terracotta Army, Germany
0.90×1.00×1.65×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Terracotta Army. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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