Popularity ranking · Germany

The 29 most popular Social Medias in Germany

This curated ranking covers the 29 largest social medias in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Instagram, TikTok and WhatsApp lead the list with a combined estimated audience of 69M people. Across all 29 entries the average audience size is 5M, and the largest, Instagram, reaches around 26M people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each social media, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.

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How to read this list

Rank

Position in the Top 29, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Threads 17k 35.6 54.6% Social media
27 Untappd 8.7k 37.4 58.4% Social media
28 skyrock 7.2k 25.3 29.5% Social media
29 Gaia Online 4.5k 24.0 71.7% Social media

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular social medias compiled?

Rascasse aggregates anonymized search-behavior signals across Germany and ranks each social media by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media in Germany?

Instagram currently leads with an estimated audience of 26M people in Germany.

Same category in other countries

Other top lists in Germany