Threads Audience in Germany
Threads has an estimated audience of 1,304,980 people in Germany. 53.7% are female, 46.3% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Jotex, Satire, Transfermarkt, Western Union.
The average Threads fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Jotex, Satire, with strongest over-indexing on Tagesschau (2.57× the country average). Demographically, the Threads audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Social Media Usage, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Threads fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 37.1 |
| Estimated audience size | 1,304,980 |
Audience persona
The typical Threads fan in Germany is balanced, around 37.1 years old, with strong Social Media Usage tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 310,268 | 1.09× |
| Bayern | 224,582 | 1.07× |
| Baden-Württemberg | 197,887 | 1.11× |
| Hessen | 137,766 | 1.39× |
| Niedersachsen | 125,512 | 0.99× |
| Berlin | 73,263 | 1.26× |
| Rheinland-Pfalz | 59,550 | 0.91× |
| Sachsen | 53,585 | 0.84× |
| Schleswig-Holstein | 49,436 | 1.06× |
| Brandenburg | 35,441 | 0.88× |
| Hamburg | 32,989 | 1.12× |
| Thüringen | 26,183 | 0.79× |
| Sachsen-Anhalt | 23,899 | 0.71× |
| Mecklenburg-Vorpommern | 17,955 | 0.72× |
| Bremen | 13,834 | 1.24× |
| Saarland | 13,596 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.57× | Movies & TV |
| Jotex | 26.46× | Shopping |
| Satire | 4.98× | Literature |
| Transfermarkt | 2.74× | Sports |
| Western Union | 3.9× | Business & Career |
| Pets | 1.64× | Pets & Animals |
| RTL Television | 2.91× | Movies & TV |
| German television comedy | 4.72× | Movies & TV |
| Google Drive | 3.44× | Technology & Electronics |
| X | 1.87× | Internet & Social Media |
| Automobiles | 1.62× | Cars & Mobility |
| Vacations | 2.12× | Travel & Leisure |
| Office 365 | 3.54× | Technology & Electronics |
| Westdeutscher Rundfunk | 2.62× | Movies & TV |
| Ariana Grande | 3.6× | Music & Radio |
| Self care | 2.38× | Health |
| Bored Panda | 7.24× | Internet & Social Media |
| Indeed.com | 1.97× | Business & Career |
| German language | 1.82× | Politics & Society |
| Hairstyle | 2× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.22 |
| Pet Ownership | JOY | 1.2 |
| Sports Activity | POWER | 1.2 |
| Sustainability | BALANCE | 1.19 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Early Adopter Mentality | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 14.5% |
| Japan | 14.2% |
| United States | 11.6% |
See Threads audiences in other countries
More Social media audiences in Germany
Frequently asked questions
How many fans does Threads have in Germany?
Threads has an estimated audience of 1,304,980 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Threads fans?
53.7% of Threads fans are female, 46.3% are male, with an average age of 37.1 years.
Which brands do Threads fans like most?
Threads fans show strongest brand affinity for Tagesschau (2.57×), Jotex (26.46×), and Satire (4.98×) over the country average.
Where do Threads fans live in Germany?
Threads fans in Germany are most concentrated in Nordrhein-Westfalen (reach 310,268), Bayern (reach 224,582), and Baden-Württemberg (reach 197,887). These three regions account for the largest share of the active audience.
What other brands do Threads fans also like?
Beyond Threads itself, the audience over-indexes on Jotex (26.46×), Satire (4.98×), Transfermarkt (2.74×), and Western Union (3.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Threads. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.