Threads Audience in United States

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Threads has an estimated audience of 6,294,585 people in United States. 55.1% are female, 44.9% are male, average age 39.1. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Goop, Google Home, Governor of Michigan, Grinch.

The average Threads fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Goop, Google Home, with strongest over-indexing on Keene, New Hampshire (225.45× the country average). Demographically, the Threads audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of Threads fans

Demographic split for Threads audience in United States
MetricValue
Female55.1%
Male44.9%
Average age39.1
Estimated audience size6,294,585

Audience persona

The typical Threads fan in United States is more female, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Threads in United States
RegionReachAffinity
California999,0851.44×
Texas625,2661.16×
New York496,4981.41×
Florida427,7861×
Illinois232,6981.11×
Georgia212,0491.09×
Pennsylvania203,4920.96×
North Carolina201,0761.06×
Washington188,6151.49×
Virginia186,4631.22×
Ohio183,9670.95×
New Jersey171,7661.07×
Michigan161,0920.98×
Massachusetts150,5581.21×
Arizona131,2311.02×
Tennessee119,7180.95×
Maryland117,5141.09×
Colorado103,9541.05×
Indiana100,0950.87×
Oregon90,5321.25×
Minnesota90,4041×
Missouri89,6600.88×
Wisconsin85,2080.9×
Utah77,5091.38×
South Carolina76,4360.81×
Alabama72,1000.82×
Louisiana68,0980.84×
Nevada63,1571.04×
Connecticut60,3210.96×
Oklahoma60,3150.86×
Kentucky59,9340.76×
Iowa49,7690.96×
Kansas46,6190.94×
Arkansas43,3710.84×
Mississippi38,9670.75×
Hawaii34,5751.28×
Idaho30,2180.96×
Washington, District of Columbia29,4851.56×
New Mexico28,3420.9×
Nebraska25,9550.82×
Maine24,6971.1×
West Virginia22,6660.77×
New Hampshire21,4790.87×
Rhode Island19,4160.97×
Delaware14,2920.82×
Montana14,0730.81×
Alaska12,2870.91×
South Dakota10,3660.71×
North Dakota10,3400.8×
Vermont9,0280.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Threads audience
BrandAffinityCategory
Keene, New Hampshire225.45×Travel & Leisure
Goop11×Internet & Social Media
Google Home10.94×Technology & Electronics
Governor of Michigan12.32×Politics & Society
Grinch6.29×Movies & TV
Vocal harmony7.06×Music & Radio
Mathcore11.16×Music & Radio
Wok9.09×Food & Beverages
Historic site5.27×Arts & Culture
Combat sport1.91×Sports
Hibachi9.07×Food & Beverages
headspace10.35×Health
Lulu 黃路梓茵2.89×Movies & TV
Elsword17.51×Games
Grace Slick9.38×Music & Radio
Fairy godmother7.55×Literature
Cherish (group)10.98×Music & Radio
Hipster9.46×Politics & Society
No Escape (1994 film)10.44×Movies & TV
TV Fanatic9.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Threads audience
TraitClusterScore
ExtroversionTHRILL1.21
Early Adopter MentalityPOWER1.11
Social Media UsageJOY1.07
Luxury OrientationPREMIUM1.07
LGBTQ+ IdentityOPEN1.04
Risk AppetiteTHRILL1.02

Worldwide distribution

Worldwide audience distribution share by country for Threads
CountryShare
Taiwan14.5%
Japan14.2%
United States11.6%

See Threads audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does Threads have in United States?

Threads has an estimated audience of 6,294,585 people in United States, concentrated in California and Texas.

What is the gender split and age of Threads fans?

55.1% of Threads fans are female, 44.9% are male, with an average age of 39.1 years.

Which brands do Threads fans like most?

Threads fans show strongest brand affinity for Keene, New Hampshire (225.45×), Goop (11×), and Google Home (10.94×) over the country average.

Where do Threads fans live in United States?

Threads fans in United States are most concentrated in California (reach 999,085), Texas (reach 625,266), and New York (reach 496,498). These three regions account for the largest share of the active audience.

What other brands do Threads fans also like?

Beyond Threads itself, the audience over-indexes on Goop (11×), Google Home (10.94×), Governor of Michigan (12.32×), and Grinch (6.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Threads. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.