Rascasse Audience Intelligence

Threads Audience in United States

A data profile of the people who buy, follow and care about Threads in United States — modelled from more than twelve digital signal sources. Threads has an estimated audience of 561,036 people in United States.

#22among Social media in United States#1098among Website / Newspaper / Magazine in United States#349in Internet & Social Media

The average Threads fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Diane Keaton, Internet Movie Database, Real property, with strongest over-indexing on Diane Keaton (3.15× the country average).

Demographically, the Threads audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Threads fan in United States is more female, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Diane Keaton.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Threads profile in United States.

Audience size
561K
in United States
Gender
56.4%♀
43.6% male
Age
37.3
average years
Country rank
#34243
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Threads

56.4% are female, 43.6% are male, average age 37.3.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Threads audience in United States
MetricValue
Female56.4%
Male43.6%
Average age37.3
Estimated audience size561,036
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Threads audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3917%
40-4918%
50+19%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Threads audience comes from United States.

Worldwide audience distribution share by country for Threads
CountryShare
Japan23.1%
Taiwan20.5%
China11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Threads audience in United States is strongest.

Fig. 05

Top regions by affinity

Threads fans by region: top regions in United States
#RegionReachAffinity×
01California~2M2.80×
02Washington, District of Columbia~40K2.12×
03New York~700K2.02×
04Massachusetts~200K2.00×
05Texas~1M1.84×
06Rhode Island~40K1.82×
07Illinois~300K1.44×
08New Jersey~200K1.41×
09Washington~200K1.41×
10Virginia~200K1.37×
11Hawaii~30K1.28×
12Georgia~200K1.27×
13Connecticut~80K1.24×
14Maryland~100K1.23×
15Nevada~70K1.22×
16Arizona~100K1.09×
17Florida~400K1.00×
18North Carolina~200K0.98×
19Oregon~70K0.96×
20Vermont~10K0.93×
21Oklahoma~60K0.91×
22Utah~50K0.91×
23Alaska~10K0.91×
24Colorado~80K0.89×
25New Mexico~30K0.89×
26Pennsylvania~200K0.88×
27Alabama~70K0.88×
28New Hampshire~20K0.88×
29North Dakota~10K0.88×
30Montana~10K0.87×
31South Dakota~10K0.87×
32Arkansas~40K0.86×
33Nebraska~30K0.86×
34Delaware~10K0.86×
35Louisiana~70K0.85×
36Idaho~30K0.85×
37Maine~20K0.82×
38West Virginia~20K0.81×
39Kansas~40K0.80×
40Mississippi~40K0.78×
41Tennessee~90K0.75×
42Wisconsin~70K0.75×
43Minnesota~60K0.72×
44Iowa~40K0.72×
45Ohio~100K0.71×
46South Carolina~60K0.70×
47Missouri~70K0.69×
48Kentucky~50K0.69×
49Indiana~70K0.67×
50Michigan~100K0.66×
Fig. 06

Affinity by region

Affinity by region — Threads, United States
0.66×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Threads audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Threads audience
#·InterestCategoryAffinity×
01Cats (musical)Music & Radio3.26×
02The VergeTechnology & Electronics3.16×
03Diane KeatonMovies & TV3.15×
04Marlon BrandoMovies & TV3.14×
05Al PacinoMovies & TV3.01×
06Drive-in theaterMovies & TV2.84×
07Morena BaccarinMovies & TV2.76×
08Internet Movie DatabaseMovies & TV2.69×
09Bored PandaInternet & Social Media2.41×
10ImprovisationMusic & Radio2.40×
11Vanessa KirbyMovies & TV2.30×
12Tony AwardArts & Culture2.27×
13Web serverTechnology & Electronics1.91×
14Us WeeklyInternet & Social Media1.64×
15InnovationBusiness & Career1.60×
16Real propertyHome & Garden1.58×
17DuckDuckGoInternet & Social Media1.58×
18Movie theaterMovies & TV1.57×
19FandomLiterature1.57×
20Compact carCars & Mobility1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Threads audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Threads audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.22×
PatriotismCONSERVATISM1.18×
Early Adopter MentalityPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Threads audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.88×
Family OrientationCONSERVATISM0.91×
Luxury OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Threads have in United States?

Threads has an estimated audience of 561,036 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Threads fans?

56.4% of Threads fans are female, 43.6% are male, with an average age of 37.3 years.

03

Which brands do Threads fans like most?

Threads fans show strongest brand affinity for Diane Keaton (3.15×), Internet Movie Database (2.69×), and Real property (1.58×) over the country average.

04

Where do Threads fans live in United States?

Threads fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Threads fans also like?

Beyond Threads itself, the audience over-indexes on Internet Movie Database (2.69×), Real property (1.58×), Cats (musical) (3.26×), and Innovation (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in United States

See Threads audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Threads. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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