Trust Audience in Germany
Trust has an estimated audience of 236,256 people in Germany. 67.7% are female, 32.3% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Oral, Kazakhstan, Rossmann, Katinka Hosszú, Hormones: The Series.
The average Trust fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Oral, Kazakhstan, Rossmann, with strongest over-indexing on Israel (43.43× the country average). Demographically, the Trust audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Urban Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Trust fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 41.1 |
| Estimated audience size | 236,256 |
Audience persona
The typical Trust fan in Germany is more female, around 41.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,921 | 1.02× |
| Bayern | 37,740 | 0.99× |
| Baden-Württemberg | 34,349 | 1.07× |
| Niedersachsen | 22,465 | 0.98× |
| Hessen | 22,170 | 1.23× |
| Rheinland-Pfalz | 12,196 | 1.03× |
| Sachsen | 12,143 | 1.05× |
| Berlin | 11,864 | 1.12× |
| Schleswig-Holstein | 8,590 | 1.01× |
| Brandenburg | 7,300 | 1× |
| Sachsen-Anhalt | 6,124 | 1× |
| Thüringen | 5,924 | 0.98× |
| Hamburg | 4,912 | 0.92× |
| Mecklenburg-Vorpommern | 3,984 | 0.88× |
| Saarland | 2,568 | 0.89× |
| Bremen | 1,677 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 43.43× | Travel & Leisure |
| Oral, Kazakhstan | 96.48× | Travel & Leisure |
| Rossmann | 2.14× | Shopping |
| Katinka Hosszú | 115.55× | Sports |
| Hormones: The Series | 19.65× | Movies & TV |
| Gran Torino | 7.63× | Movies & TV |
| Kihei, Hawaii | 55.54× | Travel & Leisure |
| Javier, Leyte | 26.89× | Travel & Leisure |
| OpenJDK | 14.73× | |
| Hideo Nomo | 49.16× | Sports |
| Pediatric Hematology and Oncology | 11.6× | Health |
| Figure painting (hobby) | 5.16× | Arts & Culture |
| Corona (band) | 3.05× | Music & Radio |
| Hudson, New York | 7.3× | Travel & Leisure |
| Mothercare | 2.26× | Kids & Family |
| Jack White | 2.14× | Movies & TV |
| Handmade Gifts | 1.68× | Kids & Family |
| Hobby Lobby | 5.38× | Home & Garden |
| Mechanic | 1.64× | Cars & Mobility |
| Gunzenhausen | 7.04× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.88 |
| Patriotism | CONSERVATISM | 1.86 |
| Tradition | CONSERVATISM | 1.6 |
| Spirituality | BALANCE | 1.43 |
| Quality Awareness | PREMIUM | 1.24 |
| Sports Activity | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.6% |
| India | 12.0% |
| Japan | 9.7% |
See Trust audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Trust have in Germany?
Trust has an estimated audience of 236,256 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Trust fans?
67.7% of Trust fans are female, 32.3% are male, with an average age of 41.1 years.
Which brands do Trust fans like most?
Trust fans show strongest brand affinity for Israel (43.43×), Oral, Kazakhstan (96.48×), and Rossmann (2.14×) over the country average.
Where do Trust fans live in Germany?
Trust fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,921), Bayern (reach 37,740), and Baden-Württemberg (reach 34,349). These three regions account for the largest share of the active audience.
What other brands do Trust fans also like?
Beyond Trust itself, the audience over-indexes on Oral, Kazakhstan (96.48×), Rossmann (2.14×), Katinka Hosszú (115.55×), and Hormones: The Series (19.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.