Trust Audience in United States

Trust has an estimated audience of 1,851,162 people in United States. 35.9% are female, 64.1% are male, average age 47.7. Top regions: California, Texas, Florida. Top brand affinities: Fox News Channel, Horoscope, Day trading, Indianapolis Motor Speedway, The Clash.

The average Trust fan in United States is 47.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fox News Channel, Horoscope, Day trading, with strongest over-indexing on Fox News Channel (3.13× the country average). Demographically, the Trust audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Trust fans

Demographic split for Trust audience in United States
MetricValue
Female35.9%
Male64.1%
Average age47.7
Estimated audience size1,851,162

Audience persona

The typical Trust fan in United States is more male, around 47.7 years old, with strong Patriotism tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for Trust in United States
RegionReachAffinity
California256,8241.26×
Texas170,1371.07×
Florida161,5961.29×
New York110,3101.07×
North Carolina83,5031.5×
Georgia81,1131.42×
Virginia79,6521.77×
Illinois57,7980.94×
Pennsylvania55,6320.89×
Ohio51,0460.9×
Michigan45,5820.94×
Tennessee44,7101.2×
New Jersey43,1630.92×
Arizona41,7491.1×
Maryland39,8001.25×
Alabama36,2901.4×
Missouri35,3881.19×
South Carolina34,9611.26×
Washington32,9280.89×
Massachusetts31,1370.85×
Indiana30,0380.89×
Colorado26,1550.9×
Louisiana25,4851.07×
Mississippi25,1721.65×
Minnesota23,0870.87×
Kentucky22,4950.97×
Oklahoma21,2581.03×
Wisconsin20,4450.73×
Oregon18,8480.89×
Nevada16,9470.95×
Connecticut16,4530.89×
Utah15,6830.95×
Arkansas15,6781.03×
Iowa13,3240.87×
Kansas13,0950.9×
New Mexico8,4740.91×
Idaho8,4390.91×
West Virginia8,4350.98×
Hawaii8,2001.03×
Nebraska7,5720.82×
Washington, District of Columbia7,0931.27×
New Hampshire5,1000.7×
Maine4,8860.74×
Rhode Island4,3380.74×
Delaware4,2190.83×
Montana3,6840.72×
Alaska3,4120.86×
South Dakota2,9640.69×
North Dakota2,8400.75×
Vermont2,2380.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trust audience
BrandAffinityCategory
Fox News Channel3.13×Movies & TV
Horoscope8.58×Health
Day trading11×Business & Career
Indianapolis Motor Speedway11.98×Sports
The Clash31.04×Music & Radio
Glam rock15.43×Music & Radio
Blended whiskey8.83×Food & Beverages
Kia Sportage14.52×Cars & Mobility
Drudge Report5.08×Sports
Term life insurance11.81×Business & Career
Pet insurance11.07×Pets & Animals
Critical illness insurance12.62×Business & Career
Cross-country skiing10.12×Sports
Whole grain9.48×Food & Beverages
Hobby Lobby2.39×Home & Garden
Ted Nugent11.47×Music & Radio
Boardwalk Empire13.83×Movies & TV
Roulette8.39×Games
Kid Rock6.73×Music & Radio
Home inspection9.95×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trust audience
TraitClusterScore
PatriotismCONSERVATISM2.56
Risk AppetiteTHRILL2.17
IndividualismJOY1.66
Luxury OrientationPREMIUM1.28
Need for SecurityCONSERVATISM1.2
TraditionCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Trust
CountryShare
United States28.6%
India12.0%
Japan9.7%

See Trust audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Trust have in United States?

Trust has an estimated audience of 1,851,162 people in United States, concentrated in California and Texas.

What is the gender split and age of Trust fans?

35.9% of Trust fans are female, 64.1% are male, with an average age of 47.7 years.

Which brands do Trust fans like most?

Trust fans show strongest brand affinity for Fox News Channel (3.13×), Horoscope (8.58×), and Day trading (11×) over the country average.

Where do Trust fans live in United States?

Trust fans in United States are most concentrated in California (reach 256,824), Texas (reach 170,137), and Florida (reach 161,596). These three regions account for the largest share of the active audience.

What other brands do Trust fans also like?

Beyond Trust itself, the audience over-indexes on Horoscope (8.58×), Day trading (11×), Indianapolis Motor Speedway (11.98×), and The Clash (31.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.