Rascasse Audience Intelligence

Trust Audience in United States

A data profile of the people who buy, follow and care about Trust in United States — modelled from more than twelve digital signal sources. Trust has an estimated audience of 2,033,959 people in United States.

#208among Singer-songwriter in United States#2553among Person in United States#1568in Music & Radio

The average Trust fan in United States is 41.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chuck Norris, Drudge Report, Fox News Channel, with strongest over-indexing on Chuck Norris (5.42× the country average).

Demographically, the Trust audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trust fan in United States is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trust profile in United States.

Audience size
2M
in United States
Gender
30.8%♀
69.2% male
Age
41.1
average years
Country rank
#14044
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trust fans

30.8% are female, 69.2% are male, average age 41.1.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for Trust audience in United States
MetricValue
Female30.8%
Male69.2%
Average age41.1
Estimated audience size2,033,959
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Trust audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3923%
40-4929%
50+18%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Trust audience comes from United States.

Worldwide audience distribution share by country for Trust
CountryShare
United States29.0%
India10.8%
Japan10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trust audience in United States is strongest.

Fig. 05

Top regions by affinity

Trust fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~60K1.84×
02Mississippi~30K1.63×
03Virginia~80K1.55×
04California~300K1.48×
05North Carolina~90K1.47×
06Georgia~80K1.35×
07Alabama~40K1.29×
08Florida~200K1.22×
09South Carolina~40K1.21×
10Maryland~40K1.19×
11Washington, District of Columbia~7K1.19×
12Tennessee~50K1.15×
13Louisiana~30K1.12×
14Arkansas~20K1.08×
15Texas~200K1.02×
16Arizona~40K1.02×
17Hawaii~9K1.01×
18New York~100K1.00×
19Oklahoma~20K1.00×
20West Virginia~9K1.00×
21Kentucky~30K0.99×
22New Mexico~10K0.94×
23Illinois~60K0.93×
24Nevada~20K0.93×
25Kansas~10K0.93×
26Idaho~9K0.93×
27Michigan~50K0.91×
28Indiana~30K0.91×
29Alaska~4K0.91×
30Pennsylvania~60K0.90×
31Utah~20K0.90×
32Delaware~5K0.90×
33Ohio~60K0.89×
34Nebraska~9K0.89×
35New Jersey~40K0.87×
36Minnesota~30K0.87×
37Connecticut~20K0.87×
38Iowa~10K0.87×
39Washington~30K0.86×
40Colorado~30K0.86×
41Oregon~20K0.86×
42North Dakota~3K0.84×
43South Dakota~4K0.83×
44Massachusetts~30K0.82×
45Maine~6K0.80×
46Montana~4K0.80×
47Rhode Island~5K0.79×
48Wisconsin~20K0.77×
49Vermont~3K0.77×
50New Hampshire~6K0.76×
Fig. 06

Affinity by region

Affinity by region — Trust, United States
0.76×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trust audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trust audience
#·InterestCategoryAffinity×
01Ted NugentMusic & Radio15.03×
02Roseanne BarrMovies & TV12.77×
03Gene SimmonsMusic & Radio10.72×
04Hacksaw RidgeMovies & TV8.97×
05Dennis QuaidMovies & TV8.59×
06Judy GarlandMovies & TV7.91×
07Kid RockMusic & Radio6.86×
08Drudge ReportSports5.77×
09Chuck NorrisMovies & TV5.42×
10The Daily CallerInternet & Social Media5.09×
11Fox News ChannelMovies & TV3.67×
12Self-defenseSports3.58×
13New York PostNews3.39×
14Discount TireShopping3.36×
15Hardware storeHome & Garden2.86×
16Hard rockMusic & Radio2.76×
17TraditionPolitics & Society2.22×
18Donald TrumpPolitics & Society1.96×
19Nonprofit organizationPolitics & Society1.95×
20NatureHome & Garden1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trust audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trust audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.21×
IndividualismJOY2.25×
Convenience OrientationPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trust audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
Luxury OrientationPREMIUM0.66×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trust have in United States?

Trust has an estimated audience of 2,033,959 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Trust fans?

30.8% of Trust fans are female, 69.2% are male, with an average age of 41.1 years.

03

Which brands do Trust fans like most?

Trust fans show strongest brand affinity for Chuck Norris (5.42×), Drudge Report (5.77×), and Fox News Channel (3.67×) over the country average.

04

Where do Trust fans live in United States?

Trust fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Trust fans also like?

Beyond Trust itself, the audience over-indexes on Drudge Report (5.77×), Fox News Channel (3.67×), Donald Trump (1.96×), and Ted Nugent (15.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Trust audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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