Trust Audience in United States
Trust has an estimated audience of 1,851,162 people in United States. 35.9% are female, 64.1% are male, average age 47.7. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Minnesota, Alaska, Elsword, Pillow.
The average Trust fan in United States is 47.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Minnesota, Alaska, with strongest over-indexing on Urban Outfitters (2.68× the country average). Demographically, the Trust audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Trust fans
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 47.7 |
| Estimated audience size | 1,851,162 |
Audience persona
The typical Trust fan in United States is more male, around 47.7 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 256,824 | 1.26× |
| Texas | 170,137 | 1.07× |
| Florida | 161,596 | 1.29× |
| New York | 110,310 | 1.07× |
| North Carolina | 83,503 | 1.5× |
| Georgia | 81,113 | 1.42× |
| Virginia | 79,652 | 1.77× |
| Illinois | 57,798 | 0.94× |
| Pennsylvania | 55,632 | 0.89× |
| Ohio | 51,046 | 0.9× |
| Michigan | 45,582 | 0.94× |
| Tennessee | 44,710 | 1.2× |
| New Jersey | 43,163 | 0.92× |
| Arizona | 41,749 | 1.1× |
| Maryland | 39,800 | 1.25× |
| Alabama | 36,290 | 1.4× |
| Missouri | 35,388 | 1.19× |
| South Carolina | 34,961 | 1.26× |
| Washington | 32,928 | 0.89× |
| Massachusetts | 31,137 | 0.85× |
| Indiana | 30,038 | 0.89× |
| Colorado | 26,155 | 0.9× |
| Louisiana | 25,485 | 1.07× |
| Mississippi | 25,172 | 1.65× |
| Minnesota | 23,087 | 0.87× |
| Kentucky | 22,495 | 0.97× |
| Oklahoma | 21,258 | 1.03× |
| Wisconsin | 20,445 | 0.73× |
| Oregon | 18,848 | 0.89× |
| Nevada | 16,947 | 0.95× |
| Connecticut | 16,453 | 0.89× |
| Utah | 15,683 | 0.95× |
| Arkansas | 15,678 | 1.03× |
| Iowa | 13,324 | 0.87× |
| Kansas | 13,095 | 0.9× |
| New Mexico | 8,474 | 0.91× |
| Idaho | 8,439 | 0.91× |
| West Virginia | 8,435 | 0.98× |
| Hawaii | 8,200 | 1.03× |
| Nebraska | 7,572 | 0.82× |
| Washington, District of Columbia | 7,093 | 1.27× |
| New Hampshire | 5,100 | 0.7× |
| Maine | 4,886 | 0.74× |
| Rhode Island | 4,338 | 0.74× |
| Delaware | 4,219 | 0.83× |
| Montana | 3,684 | 0.72× |
| Alaska | 3,412 | 0.86× |
| South Dakota | 2,964 | 0.69× |
| North Dakota | 2,840 | 0.75× |
| Vermont | 2,238 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 2.68× | Shopping |
| Minnesota | 1.71× | Travel & Leisure |
| Alaska | 1.64× | Travel & Leisure |
| Elsword | 14.52× | Games |
| Pillow | 1.7× | Home & Garden |
| REC TEC Grills | 11.97× | Sports |
| 3D printing | 1.54× | Technology & Electronics |
| Nebraska | 1.64× | Travel & Leisure |
| Winemaking | 2.6× | Food & Beverages |
| WESH | 2.53× | Movies & TV |
| ABC 7 Chicago | 2.13× | Movies & TV |
| Home staging | 2.55× | Home & Garden |
| Sinaloa | 1.76× | Travel & Leisure |
| MK | 1.98× | Music & Radio |
| Enfamil | 2.81× | Kids & Family |
| Final Fantasy I | 31.04× | Games |
| Northrop Grumman | 2.39× | Business & Career |
| Keith Stanfield | 2.43× | Movies & TV |
| Jack White | 1.75× | Movies & TV |
| Steampunk | 1.81× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.56 |
| Risk Appetite | THRILL | 2.17 |
| Individualism | JOY | 1.66 |
| Luxury Orientation | PREMIUM | 1.28 |
| Need for Security | CONSERVATISM | 1.2 |
| Tradition | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.6% |
| India | 12.0% |
| Japan | 9.7% |
See Trust audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
Frequently asked questions
How many fans does Trust have in United States?
Trust has an estimated audience of 1,851,162 people in United States, concentrated in California and Texas.
What is the gender split and age of Trust fans?
35.9% of Trust fans are female, 64.1% are male, with an average age of 47.7 years.
Which brands do Trust fans like most?
Trust fans show strongest brand affinity for Urban Outfitters (2.68×), Minnesota (1.71×), and Alaska (1.64×) over the country average.
Where do Trust fans live in United States?
Trust fans in United States are most concentrated in California (reach 256,824), Texas (reach 170,137), and Florida (reach 161,596). These three regions account for the largest share of the active audience.
What other brands do Trust fans also like?
Beyond Trust itself, the audience over-indexes on Minnesota (1.71×), Alaska (1.64×), Elsword (14.52×), and Pillow (1.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Trust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.