Rascasse Audience Intelligence

Yandel Audience in Germany

A data profile of the people who buy, follow and care about Yandel in Germany — modelled from more than twelve digital signal sources. Yandel has an estimated audience of 13,679 people in Germany.

#18among Reggaeton in Germany#22782among Person in Germany#13721in Music & Radio

The average Yandel fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Liam Payne, Belinda Peregrín, Salma Hayek, with strongest over-indexing on Liam Payne (276.94× the country average).

Demographically, the Yandel audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Yandel fan in Germany is more female, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Liam Payne.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Yandel profile in Germany.

Audience size
14K
in Germany
Gender
71.8%♀
28.2% male
Age
34.9
average years
Country rank
#84003
Person in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yandel fans

71.8% are female, 28.2% are male, average age 34.9.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for Yandel audience in Germany
MetricValue
Female71.8%
Male28.2%
Average age34.9
Estimated audience size13,679
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Yandel audience in Germany
Age bracketShare%
16-1930%
20-2924%
30-3916%
40-4919%
50+12%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Yandel audience comes from Germany.

Worldwide audience distribution share by country for Yandel
CountryShare
United States31.0%
Mexico22.5%
Spain10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yandel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Yandel fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen<1K1.38×
02Saarland<1K1.21×
03Hessen~1K1.14×
04Berlin<1K1.09×
05Mecklenburg-Vorpommern<1K1.05×
06Thüringen<1K1.00×
07Hamburg<1K1.00×
08Sachsen-Anhalt<1K0.95×
09Brandenburg<1K0.93×
10Schleswig-Holstein<1K0.90×
11Baden-Württemberg~2K0.89×
12Rheinland-Pfalz<1K0.88×
13Sachsen<1K0.86×
14Bayern~2K0.83×
15Nordrhein-Westfalen~2K0.82×
16Niedersachsen~1K0.80×
Fig. 06

Affinity by region

Affinity by region — Yandel, Germany
0.80×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yandel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yandel audience
#·InterestCategoryAffinity×
01Paulina RubioMusic & Radio407.13×
02Belinda PeregrínMusic & Radio312.00×
03Liam PayneMusic & Radio276.94×
04Juan Luis GuerraMusic & Radio267.61×
05My Super Sweet 16Movies & TV264.22×
06AguascalientesTravel & Leisure234.37×
07Santa MartaTravel & Leisure216.29×
08ZacatecasTravel & Leisure215.34×
09West Side StoryMusic & Radio205.32×
10ManáMusic & Radio205.14×
11Departments of GuatemalaTravel & Leisure202.32×
12Rosario, Santa FeTravel & Leisure154.89×
13BelindaMusic & Radio137.02×
14JuanesMusic & Radio128.39×
15Los Pichy BoysMusic & Radio127.77×
16My Fair Lady (film)Movies & TV101.76×
17Salma HayekMovies & TV56.38×
18Pi Sigma EpsilonBusiness & Career45.36×
19Violetta (singer)Music & Radio35.86×
20Nelly FurtadoMusic & Radio17.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yandel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yandel audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.29×
Urban LifestyleOPEN1.09×
Family OrientationCONSERVATISM1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yandel audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
SpiritualityBALANCE0.64×
DIY MentalityTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yandel have in Germany?

Yandel has an estimated audience of 13,679 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Yandel fans?

71.8% of Yandel fans are female, 28.2% are male, with an average age of 34.9 years.

03

Which brands do Yandel fans like most?

Yandel fans show strongest brand affinity for Liam Payne (276.94×), Belinda Peregrín (312×), and Salma Hayek (56.38×) over the country average.

04

Where do Yandel fans live in Germany?

Yandel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2K), Bayern (reach ~2K), and Baden-Württemberg (reach ~2K). These three regions account for the largest share of the active audience.

05

What other brands do Yandel fans also like?

Beyond Yandel itself, the audience over-indexes on Belinda Peregrín (312×), Salma Hayek (56.38×), Maná (205.14×), and West Side Story (205.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Reggaeton audiences in Germany

See Yandel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Yandel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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