Rascasse Audience Intelligence

Yandel Audience in United States

A data profile of the people who buy, follow and care about Yandel in United States — modelled from more than twelve digital signal sources. Yandel has an estimated audience of 358,035 people in United States.

#13among Reggaeton in United States#10968among Person in United States#6334in Music & Radio

The average Yandel fan in United States is 33.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pedro Pascal, Bad Bunny, Diego Luna, with strongest over-indexing on Pedro Pascal (21.73× the country average).

Demographically, the Yandel audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yandel fan in United States is more female, around 33.7 years old, with strong Tradition tendencies and a notable affinity for Pedro Pascal.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yandel profile in United States.

Audience size
358K
in United States
Gender
56.5%♀
43.5% male
Age
33.7
average years
Country rank
#44092
Person in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yandel fans

56.5% are female, 43.5% are male, average age 33.7.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Yandel audience in United States
MetricValue
Female56.5%
Male43.5%
Average age33.7
Estimated audience size358,035
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Yandel audience in United States
Age bracketShare%
16-1927%
20-2929%
30-3922%
40-4913%
50+9%
Fig. 04

Worldwide distribution

31.1%

of the worldwide Yandel audience comes from United States.

Worldwide audience distribution share by country for Yandel
CountryShare
United States31.1%
Mexico22.5%
Spain10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yandel audience in United States is strongest.

Fig. 05

Top regions by affinity

Yandel fans by region: top regions in United States
#RegionReachAffinity×
01Florida~80K3.16×
02Texas~80K2.56×
03Utah~8K2.31×
04California~90K2.18×
05Nevada~8K2.16×
06New York~40K2.04×
07New Jersey~20K2.02×
08Arizona~10K1.86×
09Connecticut~6K1.64×
10Colorado~9K1.60×
11Illinois~20K1.44×
12Rhode Island~2K1.39×
13Massachusetts~10K1.35×
14New Mexico~2K1.32×
15Maryland~8K1.24×
16Virginia~10K1.14×
17Georgia~10K1.05×
18North Carolina~10K1.01×
19Washington, District of Columbia~1K0.96×
20Pennsylvania~10K0.93×
21Delaware<1K0.92×
22Washington~7K0.90×
23Alaska<1K0.90×
24Vermont<1K0.89×
25North Dakota<1K0.88×
26Oklahoma~4K0.87×
27Nebraska~2K0.87×
28South Dakota<1K0.87×
29Arkansas~3K0.86×
30Montana<1K0.86×
31Kansas~2K0.84×
32Idaho~2K0.84×
33West Virginia~1K0.83×
34Maine~1K0.83×
35New Hampshire~1K0.81×
36Oregon~3K0.80×
37Hawaii~1K0.80×
38Wisconsin~4K0.79×
39Louisiana~4K0.78×
40South Carolina~4K0.77×
41Mississippi~2K0.76×
42Indiana~5K0.75×
43Tennessee~5K0.74×
44Iowa~2K0.74×
45Kentucky~3K0.73×
46Alabama~3K0.68×
47Minnesota~4K0.67×
48Missouri~4K0.61×
49Ohio~6K0.55×
50Michigan~5K0.55×
Fig. 06

Affinity by region

Affinity by region — Yandel, United States
0.55×1.00×3.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yandel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yandel audience
#·InterestCategoryAffinity×
01DJ Pauly DMusic & Radio39.68×
02Premios JuventudMovies & TV37.24×
03Ivy QueenMusic & Radio37.06×
04Pedro PascalMovies & TV21.73×
05Diego LunaMovies & TV19.66×
06Plan B (musician)Music & Radio18.45×
07Reggae en EspañolMusic & Radio16.51×
08John LeguizamoMovies & TV14.76×
09CumbiaMusic & Radio10.97×
10KaRoL GMusic & Radio10.90×
11America FerreraMovies & TV10.46×
12Bad BunnyMusic & Radio9.03×
13Tejano musicMusic & Radio7.98×
14MariachiMusic & Radio7.85×
15Latin popMusic & Radio7.65×
16British hip hopMusic & Radio5.01×
17Latin music (genre)Music & Radio4.12×
18FIFA World CupSports2.46×
19Instant messagingInternet & Social Media2.31×
20FIFA World Cup 2026Sports1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yandel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yandel audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.29×
ExtroversionTHRILL1.21×
Urban LifestyleOPEN1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yandel audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.84×
Community OrientationOPEN0.88×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yandel have in United States?

Yandel has an estimated audience of 358,035 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yandel fans?

56.5% of Yandel fans are female, 43.5% are male, with an average age of 33.7 years.

03

Which brands do Yandel fans like most?

Yandel fans show strongest brand affinity for Pedro Pascal (21.73×), Bad Bunny (9.03×), and Diego Luna (19.66×) over the country average.

04

Where do Yandel fans live in United States?

Yandel fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Yandel fans also like?

Beyond Yandel itself, the audience over-indexes on Bad Bunny (9.03×), Diego Luna (19.66×), Plan B (musician) (18.45×), and Latin pop (7.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Reggaeton audiences in United States

See Yandel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yandel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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