Yandel Audience in United States

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Yandel has an estimated audience of 364,148 people in United States. 56.5% are female, 43.5% are male, average age 33.7. Top regions: Florida, Texas, California. Top brand affinities: Pedro Pascal, Bad Bunny, Plan B (musician), Diego Luna, Latin pop.

The average Yandel fan in United States is 33.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Pedro Pascal, Bad Bunny, Plan B (musician), with strongest over-indexing on Pedro Pascal (21.73× the country average). Demographically, the Yandel audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

Demographics of Yandel fans

Demographic split for Yandel audience in United States
MetricValue
Female56.5%
Male43.5%
Average age33.7
Estimated audience size364,148

Audience persona

The typical Yandel fan in United States is more female, around 33.7 years old, with strong Extroversion tendencies and a notable affinity for Pedro Pascal.

Top regions in United States

Top regions ranked by reach for Yandel in United States
RegionReachAffinity
Florida97,4823.95×
Texas73,6272.35×
California71,8041.79×
New York44,5532.19×
New Jersey21,7172.34×
Illinois20,0561.65×
Georgia12,7421.14×
Pennsylvania12,5441.02×
North Carolina12,0351.1×
Virginia11,8931.34×
Massachusetts11,0321.54×
Arizona10,6061.43×
Maryland8,8491.41×
Washington6,9810.96×
Connecticut6,9551.9×
Nevada6,0731.72×
Colorado5,5830.97×
Ohio5,3240.47×
Tennessee4,9780.68×
Indiana4,6650.7×
Wisconsin4,4440.81×
South Carolina4,0780.74×
Michigan3,9960.42×
Louisiana3,3680.72×
Utah3,3251.02×
Oklahoma3,2910.81×
Oregon3,0880.74×
Kentucky3,0370.67×
Minnesota2,8850.55×
Missouri2,6240.45×
Arkansas2,3490.78×
Alabama2,3190.46×
New Mexico2,1961.2×
Kansas2,1060.73×
Rhode Island1,9701.7×
Iowa1,7140.57×
Nebraska1,4460.79×
Mississippi1,2630.42×
Washington, District of Columbia1,1561.06×
Idaho1,0830.59×
Delaware8120.81×
New Hampshire7520.52×
Hawaii5750.37×
West Virginia4560.27×
South Dakota4200.5×
Alaska3900.5×
Maine3630.28×
Montana3400.34×
North Dakota3270.44×
Wyoming3160.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yandel audience
BrandAffinityCategory
Pedro Pascal21.73×Movies & TV
Bad Bunny9.03×Music & Radio
Plan B (musician)18.45×Music & Radio
Diego Luna19.66×Movies & TV
Latin pop7.65×Music & Radio
Reggae en Español16.51×Music & Radio
Tejano music7.98×Music & Radio
Ivy Queen37.06×Music & Radio
Cumbia10.97×Music & Radio
Premios Juventud37.24×Movies & TV
John Leguizamo14.76×Movies & TV
KaRoL G10.9×Music & Radio
Tego Calderón41.88×Music & Radio
British hip hop5.01×Music & Radio
DJ Pauly D39.68×Music & Radio
Latin music (genre)4.12×Music & Radio
Mariachi7.85×Music & Radio
FIFA World Cup2.46×Sports
Eva Longoria7.89×Movies & TV
Instant messaging2.31×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yandel audience
TraitClusterScore
ExtroversionTHRILL1.5
LGBTQ+ IdentityOPEN1.46
Social Media UsageJOY1.17
Urban LifestyleOPEN1.11
Need for SecurityCONSERVATISM0.99
Luxury OrientationPREMIUM0.98

Worldwide distribution

Worldwide audience distribution share by country for Yandel
CountryShare
United States32.5%
Mexico22.4%
Spain9.4%

See Yandel audiences in other countries

More Reggaeton audiences in United States

Frequently asked questions

How many fans does Yandel have in United States?

Yandel has an estimated audience of 364,148 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Yandel fans?

56.5% of Yandel fans are female, 43.5% are male, with an average age of 33.7 years.

Which brands do Yandel fans like most?

Yandel fans show strongest brand affinity for Pedro Pascal (21.73×), Bad Bunny (9.03×), and Plan B (musician) (18.45×) over the country average.

Where do Yandel fans live in United States?

Yandel fans in United States are most concentrated in Florida (reach 97,482), Texas (reach 73,627), and California (reach 71,804). These three regions account for the largest share of the active audience.

What other brands do Yandel fans also like?

Beyond Yandel itself, the audience over-indexes on Bad Bunny (9.03×), Plan B (musician) (18.45×), Diego Luna (19.66×), and Latin pop (7.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yandel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.