A data profile of the people who buy, follow and care about Reggae en Español in United States — modelled from more than twelve digital signal sources. Reggae en Español has an estimated audience of 4,331,425 people in United States.
The average Reggae en Español fan in United States is 35.5 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Web server, Dancehalls, Superman, with strongest over-indexing on Web server (10.21× the country average).
Demographically, the Reggae en Español audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.
The typical Reggae en Español fan in United States is balanced, around 35.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Web server.
The key figures that characterise the Reggae en Español profile in United States.
51.6% are female, 48.4% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 35.5 |
| Estimated audience size | 4,331,425 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Reggae en Español audience comes from United States.
| Country | Share |
|---|---|
| United States | 21.6% |
| Mexico | 11.0% |
| Colombia | 7.8% |
Where the Reggae en Español audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rhode Island | ~20K | 1.25× | |
| 02 | Delaware | ~10K | 1.24× | |
| 03 | Hawaii | ~20K | 1.18× | |
| 04 | New Mexico | ~30K | 1.17× | |
| 05 | Washington, District of Columbia | ~20K | 1.15× | |
| 06 | Nebraska | ~20K | 1.10× | |
| 07 | Mississippi | ~40K | 1.09× | |
| 08 | Kansas | ~40K | 1.08× | |
| 09 | Arkansas | ~40K | 1.06× | |
| 10 | Vermont | ~8K | 1.06× | |
| 11 | Nevada | ~40K | 1.05× | |
| 12 | Louisiana | ~60K | 1.04× | |
| 13 | Iowa | ~40K | 1.03× | |
| 14 | Oklahoma | ~50K | 1.02× | |
| 15 | North Dakota | ~9K | 1.01× | |
| 16 | Arizona | ~90K | 1.00× | |
| 17 | Kentucky | ~50K | 1.00× | |
| 18 | Connecticut | ~40K | 1.00× | |
| 19 | Utah | ~40K | 1.00× | |
| 20 | Idaho | ~20K | 1.00× | |
| 21 | West Virginia | ~20K | 1.00× | |
| 22 | New Hampshire | ~20K | 1.00× | |
| 23 | Massachusetts | ~80K | 0.99× | |
| 24 | Alabama | ~60K | 0.99× | |
| 25 | Minnesota | ~60K | 0.98× | |
| 26 | Oregon | ~50K | 0.98× | |
| 27 | Georgia | ~100K | 0.97× | |
| 28 | South Carolina | ~60K | 0.97× | |
| 29 | Wisconsin | ~60K | 0.97× | |
| 30 | New Jersey | ~100K | 0.96× | |
| 31 | Maryland | ~70K | 0.96× | |
| 32 | Missouri | ~70K | 0.96× | |
| 33 | Indiana | ~80K | 0.95× | |
| 34 | Colorado | ~70K | 0.95× | |
| 35 | Tennessee | ~80K | 0.94× | |
| 36 | Washington | ~80K | 0.94× | |
| 37 | Pennsylvania | ~100K | 0.92× | |
| 38 | Illinois | ~100K | 0.92× | |
| 39 | Ohio | ~100K | 0.92× | |
| 40 | North Carolina | ~100K | 0.92× | |
| 41 | Michigan | ~100K | 0.92× | |
| 42 | Virginia | ~100K | 0.92× | |
| 43 | Florida | ~300K | 0.86× | |
| 44 | New York | ~200K | 0.85× | |
| 45 | Texas | ~300K | 0.80× | |
| 46 | California | ~400K | 0.77× | |
| 47 | Wyoming | 0.00× | ||
| 48 | South Dakota | 0.00× |
The strongest cross-interests of the Reggae en Español audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CR Flamengo | Sports | 20.61× | ||
| 02 | Devious Maids | Movies & TV | 16.77× | ||
| 03 | Ugly Betty | Movies & TV | 13.38× | ||
| 04 | El País | News | 12.42× | ||
| 05 | America Ferrera | Movies & TV | 10.64× | ||
| 06 | Lyric poetry | Literature | 10.30× | ||
| 07 | Web server | Technology & Electronics | 10.21× | ||
| 08 | Daddy Yankee | Music & Radio | 9.31× | ||
| 09 | Dancehalls | Music & Radio | 7.83× | ||
| 10 | Improvisation | Music & Radio | 6.93× | ||
| 11 | Scarface (1983 film) | Movies & TV | 6.91× | ||
| 12 | Snapped | Movies & TV | 6.40× | ||
| 13 | Las Vegas | Travel & Leisure | 3.92× | ||
| 14 | Premier League | Sports | 3.85× | ||
| 15 | Chicano rap | Music & Radio | 3.55× | ||
| 16 | Superman | Movies & TV | 2.53× | ||
| 17 | Instant messaging | Internet & Social Media | 1.83× | ||
| 18 | Planet Fitness | Sports | 1.80× | ||
| 19 | FIFA World Cup | Sports | 1.66× | ||
| 20 | Spotify | Internet & Social Media | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.55× | |
| Spirituality | BALANCE | 1.45× | |
| Risk Appetite | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.73× | |
| Creativity | OPEN | 0.83× | |
| Pet Ownership | JOY | 0.83× |
Reggae en Español has an estimated audience of 4,331,425 people in United States, concentrated in California and Texas.
51.6% of Reggae en Español fans are female, 48.4% are male, with an average age of 35.5 years.
Reggae en Español fans show strongest brand affinity for Web server (10.21×), Dancehalls (7.83×), and Superman (2.53×) over the country average.
Reggae en Español fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Reggae en Español itself, the audience over-indexes on Dancehalls (7.83×), Superman (2.53×), Las Vegas (3.92×), and CR Flamengo (20.61×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Reggae en Español. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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