Rascasse Audience Intelligence

Ivy Queen Audience in United States

A data profile of the people who buy, follow and care about Ivy Queen in United States — modelled from more than twelve digital signal sources. Ivy Queen has an estimated audience of 584,601 people in United States.

#240among Hip hop in United States#7952among Person in United States#4602in Music & Radio

The average Ivy Queen fan in United States is 38.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Las Vegas, Úrsula Corberó, Diego Rivera, with strongest over-indexing on Las Vegas (5.72× the country average).

Demographically, the Ivy Queen audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ivy Queen fan in United States is more female, around 38.0 years old, with strong Spirituality tendencies and a notable affinity for Las Vegas.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ivy Queen profile in United States.

Audience size
585K
in United States
Gender
55.8%♀
44.2% male
Age
38.0
average years
Country rank
#33344
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ivy Queen fans

55.8% are female, 44.2% are male, average age 38.0.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Ivy Queen audience in United States
MetricValue
Female55.8%
Male44.2%
Average age38.0
Estimated audience size584,601
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Ivy Queen audience in United States
Age bracketShare%
16-1918%
20-2925%
30-3924%
40-4918%
50+16%
Fig. 04

Worldwide distribution

59.4%

of the worldwide Ivy Queen audience comes from United States.

Worldwide audience distribution share by country for Ivy Queen
CountryShare
United States59.4%
Mexico11.0%
Colombia7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ivy Queen audience in United States is strongest.

Fig. 05

Top regions by affinity

Ivy Queen fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K3.23×
02Connecticut~20K2.92×
03Rhode Island~5K2.71×
04New Jersey~40K2.54×
05New York~70K2.33×
06California~100K1.97×
07Texas~90K1.93×
08Massachusetts~20K1.92×
09Illinois~30K1.79×
10Nevada~10K1.76×
11Pennsylvania~20K1.31×
12Arizona~10K1.27×
13Maryland~10K1.25×
14Washington, District of Columbia~2K1.16×
15Georgia~20K1.08×
16Virginia~10K1.08×
17North Carolina~20K1.07×
18New Mexico~3K1.05×
19Delaware~2K1.03×
20Kansas~4K0.97×
21South Carolina~7K0.84×
22Utah~4K0.84×
23Alaska~1K0.84×
24Vermont<1K0.83×
25North Dakota<1K0.82×
26Colorado~7K0.81×
27South Dakota~1K0.81×
28Montana~1K0.79×
29New Hampshire~2K0.78×
30Nebraska~2K0.76×
31Wisconsin~6K0.75×
32Idaho~2K0.74×
33West Virginia~2K0.73×
34Maine~1K0.73×
35Louisiana~5K0.72×
36Hawaii~2K0.72×
37Tennessee~8K0.71×
38Indiana~7K0.71×
39Oregon~5K0.71×
40Oklahoma~4K0.71×
41Arkansas~3K0.70×
42Washington~8K0.68×
43Mississippi~3K0.66×
44Iowa~3K0.65×
45Kentucky~4K0.63×
46Missouri~6K0.62×
47Minnesota~5K0.62×
48Alabama~5K0.60×
49Ohio~10K0.58×
50Michigan~8K0.51×
Fig. 06

Affinity by region

Affinity by region — Ivy Queen, United States
0.51×1.00×3.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ivy Queen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ivy Queen audience
#·InterestCategoryAffinity×
01Tego CalderónMusic & Radio70.58×
02Dynamo DresdenSports69.57×
03Úrsula CorberóMovies & TV46.57×
04YandelMusic & Radio37.06×
05Diego RiveraArts & Culture34.74×
06Deportivo AlavésSports34.12×
07Julio IglesiasMusic & Radio27.20×
08Natti NatashaMusic & Radio23.59×
09FIFA Club World CupSports13.85×
10Atlético MadridSports12.08×
11Daddy YankeeMusic & Radio10.82×
12Ricky MartinMusic & Radio9.65×
13San Diego PadresSports9.13×
14CumbiaMusic & Radio9.03×
15Milwaukee BrewersSports8.63×
16Web serverTechnology & Electronics7.71×
17Pittsburgh PiratesSports7.20×
18Pedro PascalMovies & TV6.47×
19Las VegasTravel & Leisure5.72×
20Detroit TigersSports5.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ivy Queen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ivy Queen audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.01×
ExtroversionTHRILL1.68×
PatriotismCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ivy Queen audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.25×
Design AffinityPREMIUM0.57×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ivy Queen have in United States?

Ivy Queen has an estimated audience of 584,601 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Ivy Queen fans?

55.8% of Ivy Queen fans are female, 44.2% are male, with an average age of 38.0 years.

03

Which brands do Ivy Queen fans like most?

Ivy Queen fans show strongest brand affinity for Las Vegas (5.72×), Úrsula Corberó (46.57×), and Diego Rivera (34.74×) over the country average.

04

Where do Ivy Queen fans live in United States?

Ivy Queen fans in United States are most concentrated in Florida (reach ~100K), California (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Ivy Queen fans also like?

Beyond Ivy Queen itself, the audience over-indexes on Úrsula Corberó (46.57×), Diego Rivera (34.74×), Milwaukee Brewers (8.63×), and Julio Iglesias (27.2×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Ivy Queen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ivy Queen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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