A data profile of the people who buy, follow and care about Ivy Queen in Mexico — modelled from more than twelve digital signal sources. Ivy Queen has an estimated audience of 108,155 people in Mexico.
The average Ivy Queen fan in Mexico is 28.2 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Veracruz (state).
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (173.6× the country average).
Demographically, the Ivy Queen audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Ivy Queen fan in Mexico is more female, around 28.2 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Ivy Queen profile in Mexico.
68.5% are female, 31.5% are male, average age 28.2.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 28.2 |
| Estimated audience size | 108,155 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 28% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 3% |
of the worldwide Ivy Queen audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 59.3% |
| Mexico | 11.0% |
| Colombia | 7.7% |
Where the Ivy Queen audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veracruz (state) | ~10K | 1.65× | |
| 02 | State of Mexico | ~20K | 1.64× | |
| 03 | Baja California | ~7K | 1.50× | |
| 04 | Distrito Federal | ~20K | 1.43× | |
| 05 | Chihuahua | ~5K | 1.31× | |
| 06 | Jalisco | ~10K | 1.20× | |
| 07 | Guanajuato | ~6K | 1.10× | |
| 08 | Yucatan | ~2K | 1.09× | |
| 09 | Nuevo Leon | ~7K | 1.05× | |
| 10 | Coahuila de Zaragoza | ~3K | 1.01× | |
| 11 | Campeche | <1K | 0.98× | |
| 12 | Baja California Sur | <1K | 0.97× | |
| 13 | Puebla | ~6K | 0.96× | |
| 14 | Morelos | ~2K | 0.96× | |
| 15 | Aguascalientes | ~1K | 0.94× | |
| 16 | Michoacan de Ocampo | ~3K | 0.92× | |
| 17 | Colima | <1K | 0.91× | |
| 18 | Hidalgo | ~2K | 0.90× | |
| 19 | Durango | ~1K | 0.90× | |
| 20 | Zacatecas | ~1K | 0.89× | |
| 21 | Guerrero | ~2K | 0.87× | |
| 22 | Tlaxcala | ~1K | 0.87× | |
| 23 | Nayarit | <1K | 0.86× | |
| 24 | Chiapas | ~3K | 0.84× | |
| 25 | Oaxaca | ~2K | 0.81× | |
| 26 | Sinaloa | ~2K | 0.75× |
The strongest cross-interests of the Ivy Queen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 173.60× | ||
| 02 | Shopping and fashion | Shopping | 78.13× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 70.92× | ||
| 04 | Valentine's Day | Kids & Family | 55.46× | ||
| 05 | Game consoles | Technology & Electronics | 46.14× | ||
| 06 | Catholic Church | Politics & Society | 44.99× | ||
| 07 | Sarcasm | Politics & Society | 40.57× | ||
| 08 | Travel agency | Travel & Leisure | 30.22× | ||
| 09 | Banana | Food & Beverages | 28.48× | ||
| 10 | El País | News | 26.99× | ||
| 11 | Sexology | Kids & Family | 25.22× | ||
| 12 | Dentistry | Business & Career | 21.63× | ||
| 13 | Mobile game | Games | 20.29× | ||
| 14 | Pineapple | Food & Beverages | 19.58× | ||
| 15 | Multi-level marketing | Business & Career | 19.06× | ||
| 16 | Breastfeeding | Kids & Family | 19.02× | ||
| 17 | Freeware | Technology & Electronics | 18.92× | ||
| 18 | Broadcasting of sports events | Movies & TV | 18.79× | ||
| 19 | Papaya | Food & Beverages | 18.20× | ||
| 20 | Love & Sex | Kids & Family | 16.19× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 10.11× | |
| Travelling | THRILL | 8.37× | |
| Urban Lifestyle | OPEN | 2.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Luxury Orientation | PREMIUM | 0.67× | |
| DIY Mentality | THRILL | 0.73× |
Ivy Queen has an estimated audience of 108,155 people in Mexico, concentrated in State of Mexico and Distrito Federal.
68.5% of Ivy Queen fans are female, 31.5% are male, with an average age of 28.2 years.
Ivy Queen fans show strongest brand affinity for Costa Rica (173.6×), Shopping and fashion (78.13×), and Game consoles (46.14×) over the country average.
Ivy Queen fans in Mexico are most concentrated in State of Mexico (reach ~20K), Distrito Federal (reach ~20K), and Veracruz (state) (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Ivy Queen itself, the audience over-indexes on Shopping and fashion (78.13×), Game consoles (46.14×), Catholic Church (44.99×), and Sarcasm (40.57×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Ivy Queen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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