Natti Natasha Audience in United States

Natti Natasha has an estimated audience of 786,495 people in United States. 59.9% are female, 40.1% are male, average age 33.9. Top regions: Florida, Texas, California. Top brand affinities: Camila Cabello, Bad Bunny, KaRoL G, Latin pop, Barranquilla.

The average Natti Natasha fan in United States is 33.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Camila Cabello, Bad Bunny, KaRoL G, with strongest over-indexing on Camila Cabello (75.21× the country average). Demographically, the Natti Natasha audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Natti Natasha fans

Demographic split for Natti Natasha audience in United States
MetricValue
Female59.9%
Male40.1%
Average age33.9
Estimated audience size786,495

Audience persona

The typical Natti Natasha fan in United States is more female, around 33.9 years old, with strong Extroversion tendencies and a notable affinity for Camila Cabello.

Top regions in United States

Top regions ranked by reach for Natti Natasha in United States
RegionReachAffinity
Florida170,4043.2×
Texas144,2302.13×
California143,4091.66×
New York94,6602.15×
New Jersey47,8152.39×
Illinois35,8061.37×
Pennsylvania29,6601.12×
Georgia26,7531.1×
North Carolina26,6341.13×
Arizona22,8851.43×
Massachusetts22,7471.47×
Virginia20,8241.09×
Maryland17,5111.29×
Connecticut16,0162.03×
Ohio15,3890.64×
Colorado13,2251.07×
Washington12,7760.81×
Nevada12,7161.67×
Tennessee11,4680.73×
Indiana11,1160.77×
Michigan9,7030.47×
South Carolina9,1230.77×
Wisconsin8,2340.7×
New Mexico7,8201.98×
Utah7,6501.09×
Louisiana7,4200.73×
Minnesota6,9100.61×
Kentucky6,8550.7×
Oregon6,8210.76×
Missouri6,4070.51×
Alabama6,3150.57×
Oklahoma6,2150.71×
Kansas4,9540.8×
Rhode Island4,1501.66×
Arkansas3,9190.6×
Iowa3,6460.56×
Nebraska3,2560.83×
Mississippi2,7120.42×
Washington, District of Columbia2,5701.09×
Idaho2,3860.6×
New Hampshire2,0070.65×
Hawaii1,9530.58×
Delaware1,8230.84×
West Virginia1,3040.36×
Maine8800.31×
South Dakota7180.4×
Montana6640.3×
North Dakota5760.36×
Wyoming5570.48×
Vermont4620.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Natti Natasha audience
BrandAffinityCategory
Camila Cabello75.21×Music & Radio
Bad Bunny10.16×Music & Radio
KaRoL G17.51×Music & Radio
Latin pop7.48×Music & Radio
Barranquilla29.44×Travel & Leisure
Frankie Ruiz62.7×Music & Radio
Spanish language5.57×Politics & Society
Aventura28.61×Music & Radio
Santo Domingo12.5×Travel & Leisure
Sofía Reyes61.39×Music & Radio
Dembow25.97×Music & Radio
Reggaeton4.81×Music & Radio
Instant messaging3.34×Internet & Social Media
Cuban rumba19.55×Music & Radio
Regional styles of Mexican music7.76×Music & Radio
Latin music (genre)4.62×Music & Radio
Uruguay5.86×Travel & Leisure
FIFA World Cup2.66×Sports
Guatemala4.56×Travel & Leisure
Bogotá8.21×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Natti Natasha audience
TraitClusterScore
ExtroversionTHRILL1.36
LGBTQ+ IdentityOPEN1.27
Luxury OrientationPREMIUM1.23
Urban LifestyleOPEN1.11
TraditionCONSERVATISM1.11
TravellingTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Natti Natasha
CountryShare
United States28.3%
Mexico13.1%
Spain9.0%

See Natti Natasha audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Natti Natasha have in United States?

Natti Natasha has an estimated audience of 786,495 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Natti Natasha fans?

59.9% of Natti Natasha fans are female, 40.1% are male, with an average age of 33.9 years.

Which brands do Natti Natasha fans like most?

Natti Natasha fans show strongest brand affinity for Camila Cabello (75.21×), Bad Bunny (10.16×), and KaRoL G (17.51×) over the country average.

Where do Natti Natasha fans live in United States?

Natti Natasha fans in United States are most concentrated in Florida (reach 170,404), Texas (reach 144,230), and California (reach 143,409). These three regions account for the largest share of the active audience.

What other brands do Natti Natasha fans also like?

Beyond Natti Natasha itself, the audience over-indexes on Bad Bunny (10.16×), KaRoL G (17.51×), Latin pop (7.48×), and Barranquilla (29.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Natti Natasha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.