Rascasse Audience Intelligence

Natti Natasha Audience in United States

Natti Natasha has an estimated audience of 951K people in United States.

#335among Singer-songwriter in United States
#5349among people in United States#2852in Music & Radio

The average Natti Natasha fan in United States is 34.6 years old, more female, and lives primarily in Florida.

Its fans are 2.3 years younger than the group average of 36.9.

Women make up 59.9% of the fan base, 2.0 percentage points more than the group average.

Compared with the other 7767 objects in Singer-songwriter, Natti Natasha fans stand out for their interest in Frankie Ruiz, Perfume and Yandel.

Most fans live in Florida, California, Texas.

Top affinities include Camila Cabello, Frankie Ruiz, Perfume, with strongest over-indexing on Camila Cabello (75.21× the country average).

Demographically, the Natti Natasha audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Tradition, Urban Lifestyle.

The typical Natti Natasha fan in United States is more female, around 34.6 years old, with strong Tradition tendencies and a notable affinity for Camila Cabello.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
951K
in United States
Gender
59.9%♀
40.1% male
Age
34.6
average years
Country rank
#25307
among all objects in United States
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Natti Natasha fans

59.9% are female, 40.1% are male, average age 34.6.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Natti Natasha audience in United States
MetricValue
Female59.9%
Male40.1%
Average age34.6
Estimated audience size951K
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Natti Natasha audience in United States
Age bracketShare%
16-2430%
25-3425%
35-4420%
45-5415%
55+10%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Natti Natasha audience comes from United States.

Worldwide audience distribution share by country for Natti Natasha
CountryShare
United States25.3%
Mexico13.3%
Spain9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Natti Natasha fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K3.08×
02New Jersey~60K2.34×
03Texas~100K2.20×
04Connecticut~20K2.05×
05New York~100K2.02×
06New Mexico~10K1.82×
07Nevada~20K1.66×
08California~200K1.64×
09Rhode Island~5K1.62×
10Massachusetts~30K1.50×
11Arizona~30K1.38×
12Illinois~50K1.33×
13Maryland~20K1.30×
14North Carolina~40K1.15×
15Pennsylvania~40K1.13×
16Georgia~30K1.10×
17Virginia~30K1.08×
18Utah~10K1.07×
19Washington, District of Columbia~2K1.05×
20Colorado~20K1.03×
21Delaware~3K0.95×
22Alaska~2K0.91×
23Nebraska~5K0.89×
24Kansas~7K0.83×
25Washington~20K0.82×
26Vermont~1K0.82×
27South Carolina~10K0.80×
28North Dakota~2K0.80×
29New Hampshire~3K0.79×
30South Dakota~2K0.79×
31Indiana~20K0.78×
32Louisiana~10K0.78×
33Oklahoma~9K0.78×
34Oregon~9K0.77×
35Idaho~4K0.76×
36Montana~2K0.76×
37Tennessee~20K0.75×
38Kentucky~9K0.74×
39Arkansas~6K0.74×
40Hawaii~3K0.74×
41Wisconsin~10K0.73×
42West Virginia~4K0.71×
43Maine~3K0.71×
44Iowa~6K0.67×
45Mississippi~6K0.67×
46Minnesota~10K0.66×
47Alabama~9K0.66×
48Ohio~20K0.64×
49Missouri~10K0.57×
50Michigan~20K0.54×
Fig. 06

Affinity by region

Affinity by region — Natti Natasha, United States
0.54×1.00×3.08×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Natti Natasha audience vs. the country average
#·InterestCategoryAffinity×
01Camila CabelloMusic & Radio75.21×
02Frankie RuizMusic & Radio62.70×
03PerfumeMusic & Radio61.39×
04YandelMusic & Radio30.79×
05BarranquillaTravel & Leisure29.44×
06AventuraMusic & Radio28.61×
07DembowMusic & Radio25.97×
08TINIFashion & Accessoires20.33×
09Cuban rumbaMusic & Radio19.55×
10KaRoL GMusic & Radio17.51×
11Santo DomingoTravel & Leisure12.50×
12Bad BunnyMusic & Radio10.16×
13Regional styles of Mexican musicMusic & Radio7.76×
14Latin popMusic & Radio7.48×
15Spanish languagePolitics & Society5.57×
16ReggaetonMusic & Radio4.81×
17Latin music (genre)Music & Radio4.62×
18Instant messagingInternet & Social Media3.34×
19FIFA World CupSports2.66×
20FIFA World Cup 2026Sports2.11×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Natti Natasha audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Natti Natasha audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.74×
Urban LifestyleOPEN1.34×
ExtroversionTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Natti Natasha audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.80×
Sports ActivityPOWER0.85×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Natti Natasha over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/natti-natasha-150168” · Methodology