Rascasse Audience Intelligence

Bank of America Target Market in United States

Bank of America has an estimated audience of 46.3M people in United States.

#3among Bank in United States
#49among brands in United States#75in Business & Career

The average Bank of America fan in United States is 43.4 years old, balanced, and lives primarily in California.

By number of fans, Bank of America ranks #3 among the 613 objects in Bank in United States — 69.4× the group median.

Its fans are 2.9 years older than the group average of 40.5.

Women make up 54.3% of the fan base, 5.3 percentage points more than the group average.

Compared with the other 612 objects in Bank, Bank of America fans stand out for their interest in Nifty Fifty's, S&P CNX Nifty and Bank of America Stadium.

Most fans live in California, Florida, Texas.

Top affinities include Nifty Fifty's, S&P CNX Nifty, Bank of America Stadium, with strongest over-indexing on Nifty Fifty's (72.82× the country average).

Demographically, the Bank of America audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Travelling.

The typical Bank of America fan in United States is balanced, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for Nifty Fifty's.

Category: Business & Career · Type: Brand · Subtype: Bank

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
46.3M
in United States
Gender
54.3%♀
45.7% male
Age
43.4
average years
Country rank
#456
among all objects in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Bank of America

54.3% are female, 45.7% are male, average age 43.4.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Bank of America audience in United States
MetricValue
Female54.3%
Male45.7%
Average age43.4
Estimated audience size46.3M
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Bank of America audience in United States
Age bracketShare%
16-2415%
25-3416%
35-4418%
45-5422%
55+30%
Fig. 04

Worldwide distribution

88.5%

of the worldwide Bank of America audience comes from United States.

Worldwide audience distribution share by country for Bank of America
CountryShare
United States88.5%
China2.9%
Venezuela1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bank of America customers by region in United States
#RegionReachAffinity×
01Florida~6M2.08×
02Massachusetts~2M2.05×
03Rhode Island~300K1.98×
04Maryland~1.5M1.95×
05Connecticut~1M1.92×
06New Jersey~2.5M1.82×
07California~10M1.79×
08Nevada~800K1.78×
09Georgia~2.5M1.62×
10Washington~1.5M1.52×
11South Carolina~1M1.52×
12Arizona~1.5M1.51×
13Alaska~100K1.49×
14Texas~4.5M1.36×
15Virginia~1.5M1.31×
16North Carolina~2M1.28×
17Washington, District of Columbia~100K1.27×
18New Mexico~400K1.26×
19New York~3.5M1.22×
20New Hampshire~200K1.21×
21Missouri~1M1.16×
22Oregon~700K1.14×
23Tennessee~1M1.07×
24Kansas~400K1.01×
25Illinois~1.5M0.99×
26Maine~200K0.91×
27Delaware~100K0.90×
28Oklahoma~500K0.88×
29Arkansas~400K0.85×
30Michigan~1M0.84×
31Pennsylvania~1.5M0.74×
32Colorado~500K0.59×
33Idaho~100K0.56×
34Vermont~50K0.56×
35Montana~80K0.54×
36Hawaii~100K0.53×
37Utah~200K0.47×
38Ohio~700K0.43×
39Iowa~200K0.43×
40Mississippi~200K0.43×
41Indiana~400K0.41×
42Minnesota~300K0.41×
43Alabama~300K0.41×
44Louisiana~300K0.41×
45Kentucky~200K0.38×
46West Virginia~90K0.36×
47Wisconsin~300K0.34×
48Nebraska~90K0.33×
49North Dakota~40K0.33×
50South Dakota~40K0.29×
Fig. 06

Affinity by region

Affinity by region — Bank of America, United States
0.29×1.00×2.08×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bank of America audience vs. the country average
#·InterestCategoryAffinity×
01Nifty Fifty'sFood & Beverages72.82×
02S&P CNX NiftyBusiness & Career45.20×
03Bank of America StadiumSports36.62×
04State Street CorporationBusiness & Career29.72×
05Axis BankBusiness & Career29.63×
06Pete CarrollSports17.65×
07Copa AirlinesTravel & Leisure15.51×
08Hostelling InternationalTravel & Leisure14.67×
09CitibankBusiness & Career14.58×
10Seth GreenMovies & TV12.93×
11Justin TrudeauPolitics & Society12.24×
12hotstarMovies & TV11.78×
13Credit One BankBusiness & Career10.55×
14CheapOairTravel & Leisure10.16×
15OahuTravel & Leisure8.87×
16Capital OneBusiness & Career6.19×
17GmailInternet & Social Media5.27×
18Wells FargoBusiness & Career5.25×
19Savannah GuthrieMovies & TV5.09×
20ChaseBusiness & Career3.04×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bank of America audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bank of America audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.24×
TravellingTHRILL1.29×
Quality AwarenessPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bank of America audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
Community OrientationOPEN0.85×
Convenience OrientationPREMIUM0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Bank audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bank of America over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/bank-of-america-8” · Methodology