A data profile of the people who buy, follow and care about DSB (railway company) in Denmark — modelled from more than twelve digital signal sources. DSB (railway company) has an estimated audience of 1,452,549 people in Denmark.
DSB (railway company) has an estimated audience of 1,452,549 people in Denmark. 53.7% are female, 46.3% are male, average age 44.8. Top brand affinities: Škoda Auto, FlixBus, Rail transport, Suzuki, Kia Motors.
Top brand affinities include Škoda Auto, FlixBus, Rail transport, with strongest over-indexing on Škoda Auto (1.54× the country average).
Demographically, the DSB (railway company) audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical DSB (railway company) fan in Denmark is balanced, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Škoda Auto.
The key figures that characterise the DSB (railway company) profile in Denmark.
53.7% are female, 46.3% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 44.8 |
| Estimated audience size | 1,452,549 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 37% |
The strongest cross-interests of the DSB (railway company) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-speed rail | Cars & Mobility | 1.86× | ||
| 02 | Omio | Travel & Leisure | 1.84× | ||
| 03 | Rail transport | Travel & Leisure | 1.82× | ||
| 04 | Capri Sun | Food & Beverages | 1.81× | ||
| 05 | Fulham F.C. | Sports | 1.77× | ||
| 06 | FlixBus | Cars & Mobility | 1.76× | ||
| 07 | Domino's Pizza | Food & Beverages | 1.69× | ||
| 08 | Kia Motors | Cars & Mobility | 1.64× | ||
| 09 | Kit Kat | Food & Beverages | 1.60× | ||
| 10 | Suzuki | Cars & Mobility | 1.58× | ||
| 11 | Baccarat | Games | 1.57× | ||
| 12 | Home automation | Technology & Electronics | 1.56× | ||
| 13 | Škoda Auto | Cars & Mobility | 1.54× | ||
| 14 | Chewing gum | Food & Beverages | 1.53× | ||
| 15 | Bridgestone | Cars & Mobility | 1.53× | ||
| 16 | Marriott Hotels & Resorts | Travel & Leisure | 1.53× | ||
| 17 | Michelin | Cars & Mobility | 1.52× | ||
| 18 | Charli XCX | Music & Radio | 1.52× | ||
| 19 | SV Werder Bremen | Sports | 1.52× | ||
| 20 | Commuting | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.33× | |
| Community Orientation | OPEN | 1.30× | |
| Indulgence | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Risk Appetite | THRILL | 0.77× | |
| Design Affinity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for DSB (railway company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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