Rascasse Audience Intelligence

Eddie Bauer Target Market in United States

Eddie Bauer has an estimated audience of 4.1M people in United States.

#15among Entrepreneur in United States#878among brands in United States#395in Fashion & Accessoires

The average Eddie Bauer fan in United States is 47.6 years old, more female, and lives primarily in California.

By number of fans, Eddie Bauer ranks #15 among the 394 objects in Entrepreneur in United States — 3.9× the group median.

Its fans are 6.3 years older than the group average of 41.3.

Women make up 71.2% of the fan base, 23.7 percentage points more than the group average.

Compared with the other 393 objects in Entrepreneur, Eddie Bauer fans stand out for their interest in Arthur Christmas, Stacy Keibler and CDW.

Interest is seasonal: January, November and December account for 42% of the year's searches, August is the quietest month.

Most fans live in California, New York, Illinois.

Top affinities include Arthur Christmas, Stacy Keibler, CDW, with strongest over-indexing on Arthur Christmas (19.27× the country average).

Demographically, the Eddie Bauer audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.

The typical Eddie Bauer fan in United States is more female, around 47.6 years old, with strong Travelling tendencies and a notable affinity for Arthur Christmas.

Category: Fashion & Accessoires · Type: Brand · Subtype: Entrepreneur

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.1M
in United States
Gender
71.2%♀
28.8% male
Age
47.6
average years
Country rank
#7988
among all objects in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Eddie Bauer

71.2% are female, 28.8% are male, average age 47.6.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Eddie Bauer audience in United States
MetricValue
Female71.2%
Male28.8%
Average age47.6
Estimated audience size4.1M
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the Eddie Bauer audience in United States
Age bracketShare%
16-246%
25-3413%
35-4418%
45-5424%
55+40%
Fig. 04

Worldwide distribution

73.4%

of the worldwide Eddie Bauer audience comes from United States.

Worldwide audience distribution share by country for Eddie Bauer
CountryShare
United States73.4%
Canada13.2%
Japan2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Eddie Bauer customers by region in United States
#RegionReachAffinity×
01Alaska~20K2.38×
02Maine~30K1.79×
03Washington~200K1.76×
04Minnesota~100K1.75×
05Vermont~10K1.75×
06Montana~20K1.72×
07Wisconsin~100K1.68×
08South Dakota~20K1.67×
09North Dakota~20K1.63×
10Iowa~60K1.51×
11Colorado~100K1.44×
12Michigan~200K1.34×
13New Hampshire~20K1.32×
14Wyoming~9K1.28×
15Oregon~60K1.22×
16Idaho~30K1.22×
17Illinois~200K1.16×
18Massachusetts~100K1.16×
19Connecticut~50K1.07×
20Kansas~40K1.07×
21New Mexico~30K0.99×
22Pennsylvania~200K0.98×
23Nebraska~20K0.98×
24Ohio~100K0.96×
25Utah~40K0.95×
26Virginia~100K0.93×
27Indiana~80K0.90×
28Missouri~70K0.86×
29Delaware~10K0.85×
30Maryland~60K0.83×
31New York~200K0.81×
32New Jersey~90K0.79×
33Arkansas~30K0.78×
34Rhode Island~10K0.76×
35North Carolina~100K0.71×
36Tennessee~60K0.71×
37Kentucky~40K0.67×
38Oklahoma~30K0.63×
39West Virginia~10K0.59×
40Arizona~50K0.54×
41California~300K0.52×
42South Carolina~30K0.49×
43Georgia~70K0.48×
44Texas~100K0.45×
45Nevada~20K0.45×
46Alabama~30K0.43×
47Hawaii~6K0.36×
48Florida~90K0.35×
49Mississippi~10K0.34×
50Louisiana~20K0.32×
Fig. 06

Affinity by region

Affinity by region — Eddie Bauer, United States
0.32×1.00×2.38×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Eddie Bauer audience vs. the country average
#·InterestCategoryAffinity×
01Arthur ChristmasMovies & TV19.27×
02Stacy KeiblerMovies & TV18.96×
03CDWTechnology & Electronics18.52×
04Copa AirlinesTravel & Leisure14.31×
05SnowmanHome & Garden12.20×
06Hostelling InternationalTravel & Leisure11.37×
07Anjelica HustonMovies & TV10.90×
08Sierra Trading PostFashion & Accessoires10.50×
09CheapOairTravel & Leisure9.04×
10TransUnionTechnology & Electronics8.95×
11Lands' EndFashion & Accessoires5.54×
12Travel agencyTravel & Leisure4.55×
13Plus-size clothingFashion & Accessoires3.59×
14Bank of AmericaBusiness & Career3.09×
15Fictional filmMovies & TV3.03×
16WeekBusiness & Career3.00×
17Family (biology)Kids & Family2.61×
18Macy'sShopping2.02×
19Zohran MamdaniPolitics & Society1.96×
20Hobby LobbyHome & Garden1.85×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Eddie Bauer audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Eddie Bauer audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.67×
Healthy LifestyleBALANCE1.33×
Quality AwarenessPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Eddie Bauer audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.98×
Social Media UsageJOY1.03×
TraditionCONSERVATISM1.03×
0×1.00× baseline2×
Appendix

Explore more audiences

More Entrepreneur audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Eddie Bauer over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/eddie-bauer-5858” · Methodology