A data profile of the people who buy, follow and care about Facebook in Denmark — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 3,895,251 people in Denmark.
Facebook has an estimated audience of 3,895,251 people in Denmark. 53.3% are female, 46.7% are male, average age 46.3. Top brand affinities: E-box, Hand washing, Microwave oven, NetBank, Home Decoration & Design.
Top brand affinities include E-box, Hand washing, Microwave oven, with strongest over-indexing on E-box (1.65× the country average).
Demographically, the Facebook audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Facebook fan in Denmark is balanced, around 46.3 years old, with strong Convenience Orientation tendencies and a notable affinity for E-box.
The key figures that characterise the Facebook profile in Denmark.
53.3% are female, 46.7% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 46.3 |
| Estimated audience size | 3,895,251 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 41% |
of the worldwide Facebook audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 9.5% |
| China | 3.5% |
| Japan | 2.0% |
The strongest cross-interests of the Facebook audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Epigenetics | Health | 2.37× | ||
| 02 | Hand washing | Home & Garden | 2.20× | ||
| 03 | Influenza | Health | 2.11× | ||
| 04 | News24 | News | 2.06× | ||
| 05 | Beef tenderloin | Food & Beverages | 2.04× | ||
| 06 | Bodywork (alternative medicine) | Health | 2.03× | ||
| 07 | Tablecloth | Home & Garden | 1.90× | ||
| 08 | Home accessories | Home & Garden | 1.81× | ||
| 09 | Alloy wheel | Cars & Mobility | 1.76× | ||
| 10 | Richard Gere | Movies & TV | 1.73× | ||
| 11 | Draught beer | Food & Beverages | 1.67× | ||
| 12 | E-box | Health | 1.65× | ||
| 13 | Home Decoration & Design | Home & Garden | 1.61× | ||
| 14 | Fundraising | Business & Career | 1.61× | ||
| 15 | NetBank | Business & Career | 1.57× | ||
| 16 | Karen Blixen | Literature | 1.57× | ||
| 17 | Microwave oven | Home & Garden | 1.54× | ||
| 18 | Quooker | Home & Garden | 1.53× | ||
| 19 | Property management | Business & Career | 1.53× | ||
| 20 | Food processing | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.63× | |
| Urban Lifestyle | OPEN | 1.33× | |
| Early Adopter Mentality | POWER | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Social Media Usage | JOY | 0.72× | |
| Travelling | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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