A data profile of the people who buy, follow and care about Fredericia in Denmark — modelled from more than twelve digital signal sources. Fredericia has an estimated audience of 685,848 people in Denmark.
Fredericia has an estimated audience of 685,848 people in Denmark. 56.5% are female, 43.5% are male, average age 44.4. Top brand affinities: Phil Collins, Sandra Bullock, Best Western, BMW X1, Baccarat.
Top brand affinities include Phil Collins, Sandra Bullock, Best Western, with strongest over-indexing on Phil Collins (1.9× the country average).
Demographically, the Fredericia audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Fredericia fan in Denmark is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Phil Collins.
The key figures that characterise the Fredericia profile in Denmark.
56.5% are female, 43.5% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 44.4 |
| Estimated audience size | 685,848 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Fredericia audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 80.0% |
| Germany | 3.5% |
| Indonesia | 2.8% |
The strongest cross-interests of the Fredericia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar water heating | Home & Garden | 2.44× | ||
| 02 | Audi A2 | Cars & Mobility | 2.06× | ||
| 03 | Sandra Bullock | Movies & TV | 2.00× | ||
| 04 | Phil Collins | Music & Radio | 1.90× | ||
| 05 | Volkswagen Caddy | Cars & Mobility | 1.67× | ||
| 06 | Audi TT | Cars & Mobility | 1.65× | ||
| 07 | Volkswagen Amarok | Cars & Mobility | 1.62× | ||
| 08 | Los Angeles Kings | Sports | 1.59× | ||
| 09 | Best Western | Travel & Leisure | 1.57× | ||
| 10 | Baccarat | Games | 1.57× | ||
| 11 | Bridgestone | Cars & Mobility | 1.56× | ||
| 12 | BMW X1 | Cars & Mobility | 1.55× | ||
| 13 | Luc Besson | Movies & TV | 1.55× | ||
| 14 | Audi A7 | Cars & Mobility | 1.50× | ||
| 15 | Water filter | Food & Beverages | 1.50× | ||
| 16 | Philippe Starck | Home & Garden | 1.50× | ||
| 17 | Mercedes-Benz G-Class | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.22× | |
| Quality Awareness | PREMIUM | 1.22× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Risk Appetite | THRILL | 0.81× | |
| Mindfulness | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Fredericia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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