A data profile of the people who buy, follow and care about Holger Rune in Denmark — modelled from more than twelve digital signal sources. Holger Rune has an estimated audience of 1,449,898 people in Denmark.
Holger Rune has an estimated audience of 1,449,898 people in Denmark. 48.0% are female, 52.0% are male, average age 43.1. Top brand affinities: Padel (sport), Andy Murray, Paddle tennis, Gina Tricot, Montenegro.
Top brand affinities include Padel (sport), Andy Murray, Paddle tennis, with strongest over-indexing on Padel (sport) (6.82× the country average).
Demographically, the Holger Rune audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Social Media Usage, Family Orientation.
The typical Holger Rune fan in Denmark is balanced, around 43.1 years old, with strong Social Media Usage tendencies and a notable affinity for Padel (sport).
The key figures that characterise the Holger Rune profile in Denmark.
48.0% are female, 52.0% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 43.1 |
| Estimated audience size | 1,449,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 29% | |
| 50+ | 28% |
of the worldwide Holger Rune audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 23.9% |
| United States | 10.6% |
| Italy | 7.8% |
The strongest cross-interests of the Holger Rune audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Andy Murray | Sports | 33.44× | ||
| 02 | Padel (sport) | Sports | 6.82× | ||
| 03 | Paddle tennis | Sports | 6.82× | ||
| 04 | Montenegro | Travel & Leisure | 5.56× | ||
| 05 | Argentina national football team | Sports | 3.16× | ||
| 06 | Kérastase | Beauty & Wellness | 2.92× | ||
| 07 | David Beckham | Sports | 2.88× | ||
| 08 | Rodeo | Sports | 2.50× | ||
| 09 | Harrods | Shopping | 2.21× | ||
| 10 | Milan | Travel & Leisure | 2.12× | ||
| 11 | Winery | Food & Beverages | 1.90× | ||
| 12 | Hamburger | Food & Beverages | 1.81× | ||
| 13 | Roblox | Games | 1.72× | ||
| 14 | Hoodie | Fashion & Accessoires | 1.65× | ||
| 15 | Electric guitar | Music & Radio | 1.61× | ||
| 16 | Georg Jensen | Home & Garden | 1.58× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.57× | ||
| 18 | Pasta | Food & Beverages | 1.56× | ||
| 19 | Steak | Food & Beverages | 1.53× | ||
| 20 | Twitch | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.51× | |
| Family Orientation | CONSERVATISM | 0.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.56× | |
| Social Media Usage | JOY | 1.51× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Holger Rune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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