A data profile of the people who buy, follow and care about Horsens in Denmark — modelled from more than twelve digital signal sources. Horsens has an estimated audience of 723,800 people in Denmark.
Horsens has an estimated audience of 723,800 people in Denmark. 55.6% are female, 44.4% are male, average age 43.6. Top brand affinities: Toyota Land Cruiser, Opel Mokka, Best Western, Citroën C4, Toyota Hilux.
Top brand affinities include Toyota Land Cruiser, Opel Mokka, Best Western, with strongest over-indexing on Toyota Land Cruiser (1.88× the country average).
Demographically, the Horsens audience skews more female with an average age of 43.6, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
The typical Horsens fan in Denmark is more female, around 43.6 years old, with strong DIY Mentality tendencies and a notable affinity for Toyota Land Cruiser.
The key figures that characterise the Horsens profile in Denmark.
55.6% are female, 44.4% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 43.6 |
| Estimated audience size | 723,800 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Horsens audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 86.9% |
| Poland | 2.1% |
| Germany | 1.5% |
The strongest cross-interests of the Horsens audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Audi A2 | Cars & Mobility | 2.10× | ||
| 02 | Toyota Avensis | Cars & Mobility | 2.00× | ||
| 03 | Opel Zafira | Cars & Mobility | 1.91× | ||
| 04 | Toyota Land Cruiser | Cars & Mobility | 1.88× | ||
| 05 | Houston Dynamo | Sports | 1.86× | ||
| 06 | Toyota Hilux | Cars & Mobility | 1.85× | ||
| 07 | Los Angeles Kings | Sports | 1.79× | ||
| 08 | Volkswagen Amarok | Cars & Mobility | 1.70× | ||
| 09 | Opel Mokka | Cars & Mobility | 1.69× | ||
| 10 | Hellas Verona F.C. | Sports | 1.66× | ||
| 11 | Citroën C4 | Cars & Mobility | 1.64× | ||
| 12 | Ford Mondeo | Cars & Mobility | 1.60× | ||
| 13 | Water filter | Food & Beverages | 1.58× | ||
| 14 | Baccarat | Games | 1.57× | ||
| 15 | Volkswagen Caddy | Cars & Mobility | 1.55× | ||
| 16 | OGC Nice | Sports | 1.54× | ||
| 17 | Best Western | Travel & Leisure | 1.53× | ||
| 18 | Ford S-Max | Cars & Mobility | 1.53× | ||
| 19 | Volkswagen Jetta | Cars & Mobility | 1.53× | ||
| 20 | Lavazza | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.20× | |
| Family Orientation | CONSERVATISM | 1.20× | |
| Individualism | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.62× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Horsens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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