Rascasse Audience Intelligence

Kimi Antonelli Audience in United States

Kimi Antonelli has an estimated audience of 2.4M people in United States.

#18among Motorsport in United States#1997among people in United States#1088in Sports

The average Kimi Antonelli fan in United States is 36.7 years old, more male, and lives primarily in California.

By number of fans, Kimi Antonelli ranks #5 among the 19 Formula One teams in United States — 5.1× the group median.

Its fans are 0.7 years older than the group average of 36.0.

Women make up 25.0% of the fan base, 1.1 percentage points fewer than the group average.

Compared with the other 18 Formula One teams, Kimi Antonelli fans stand out for their interest in Hockenheimring, Isle of Man TT and Richard Petty.

In Q3/2026, search interest was +118.3% on the same quarter a year earlier; the median across the group was −14.1%.

Interest is seasonal: March, May and June account for 48% of the year's searches, January is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Hockenheimring, Valtteri Bottas, Sergio Pérez, with strongest over-indexing on Hockenheimring (142.8× the country average).

Demographically, the Kimi Antonelli audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical Kimi Antonelli fan in United States is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Hockenheimring.

Category: Sports · Type: Person · Subtype: Motorsport

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.4M
in United States
Gender
25.0%♀
75.0% male
Age
36.7
average years
Country rank
#12394
among all objects in United States
Fig. 01

Search interest · 12-month trend

+118%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Kimi Antonelli fans

25.0% are female, 75.0% are male, average age 36.7.

Fig. 02

Gender split

25.0%
Female
75.0%
Male
Demographic split for Kimi Antonelli audience in United States
MetricValue
Female25.0%
Male75.0%
Average age36.7
Estimated audience size2.4M
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Kimi Antonelli audience in United States
Age bracketShare%
16-2427%
25-3421%
35-4421%
45-5417%
55+14%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Kimi Antonelli audience comes from United States.

Worldwide audience distribution share by country for Kimi Antonelli
CountryShare
Italy26.8%
United States10.2%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kimi Antonelli fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.57×
02California~400K1.41×
03Washington~80K1.36×
04Florida~200K1.32×
05Massachusetts~70K1.30×
06Connecticut~30K1.29×
07Colorado~50K1.27×
08Texas~200K1.26×
09New Hampshire~10K1.26×
10Nevada~30K1.25×
11New Jersey~80K1.20×
12Oregon~40K1.20×
13Virginia~70K1.19×
14Washington, District of Columbia~6K1.18×
15Arizona~60K1.14×
16New York~200K1.10×
17Vermont~5K1.07×
18North Carolina~90K1.06×
19Idaho~10K1.06×
20Illinois~100K1.05×
21Georgia~80K1.03×
22Wisconsin~40K1.03×
23Indiana~50K1.01×
24Minnesota~40K0.99×
25Rhode Island~8K0.98×
26Maryland~40K0.97×
27Hawaii~10K0.97×
28Pennsylvania~90K0.96×
29Montana~8K0.96×
30Alaska~5K0.93×
31Kansas~20K0.92×
32Ohio~80K0.91×
33Nebraska~10K0.90×
34Michigan~70K0.89×
35Tennessee~50K0.88×
36Maine~9K0.88×
37South Carolina~30K0.86×
38Missouri~40K0.85×
39Delaware~6K0.85×
40Oklahoma~20K0.84×
41North Dakota~5K0.82×
42Arkansas~20K0.80×
43South Dakota~5K0.80×
44Kentucky~30K0.78×
45Iowa~20K0.78×
46New Mexico~10K0.76×
47Alabama~30K0.75×
48West Virginia~9K0.70×
49Louisiana~20K0.68×
50Mississippi~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Kimi Antonelli, United States
0.60×1.00×1.57×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kimi Antonelli audience vs. the country average
#·InterestCategoryAffinity×
01HockenheimringSports142.80×
02Valtteri BottasSports103.85×
03Sergio PérezSports88.01×
04Daniel RicciardoSports77.96×
05Fernando AlonsoSports65.01×
06Pierre GaslySports53.70×
07Isle of Man TTSports47.11×
08Ayrton SennaSports45.34×
09Circuit de Spa-FrancorchampsSports45.13×
10Richard PettySports42.37×
11Circuit de MonacoSports40.82×
12Carlos SainzSports31.39×
13Michael SchumacherSports30.28×
14Danica PatrickSports29.93×
15Max VerstappenSports24.03×
16Charles LeclercSports19.37×
17Lewis HamiltonSports12.67×
18Speedway LLCFood & Beverages12.61×
19Kyle BuschSports12.17×
20Daytona International SpeedwaySports11.22×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kimi Antonelli audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kimi Antonelli audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.66×
Risk AppetiteTHRILL2.01×
Price SensitivityPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kimi Antonelli audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
MindfulnessBALANCE0.79×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Motorsport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kimi Antonelli over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/kimi-antonelli-10006858” · Methodology