Rascasse Audience Intelligence

Moana (2016 film) Viewer Demographics in United States

Moana (2016 film) has an estimated audience of 6.9M people in United States.

#8among Animation in United States
#140among movies & series in United States#477in Movies & TV

The average Moana (2016 film) fan in United States is 36.6 years old, more female, and lives primarily in California.

By number of fans, Moana (2016 film) ranks #9 among the 819 objects in Animation in United States — 2.8× the group median.

Its fans are 1.1 years older than the group average of 35.5.

Women make up 69.2% of the fan base, 15.2 percentage points more than the group average.

Compared with the other 818 objects in Animation, Moana (2016 film) fans stand out for their interest in Disneyland Paris, My Little Pony and International education.

Most fans live in California, Texas, Florida.

Top affinities include Zootopia, Disneyland Paris, Meet the Robinsons, with strongest over-indexing on Zootopia (57.89× the country average).

Demographically, the Moana (2016 film) audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

The typical Moana (2016 film) fan in United States is more female, around 36.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Zootopia.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6.9M
in United States
Gender
69.2%♀
30.8% male
Age
36.6
average years
Country rank
#5152
among all objects in United States
Fig. 01

Search interest · 12-month trend

+113%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Moana (2016 film) viewers

69.2% are female, 30.8% are male, average age 36.6.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Moana (2016 film) audience in United States
MetricValue
Female69.2%
Male30.8%
Average age36.6
Estimated audience size6.9M
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Moana (2016 film) audience in United States
Age bracketShare%
16-2425%
25-3424%
35-4422%
45-5416%
55+13%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Moana (2016 film) audience comes from United States.

Worldwide audience distribution share by country for Moana (2016 film)
CountryShare
United States20.9%
Brazil10.8%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Moana (2016 film) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~70K2.53×
02Utah~90K1.27×
03Texas~500K1.13×
04Florida~500K1.13×
05Oklahoma~90K1.08×
06California~900K1.07×
07Indiana~100K1.07×
08Idaho~40K1.06×
09Georgia~200K1.05×
10Louisiana~100K1.05×
11New Mexico~50K1.05×
12Nebraska~40K1.04×
13Arizona~200K1.02×
14Kentucky~90K1.02×
15Arkansas~60K1.02×
16South Carolina~100K1.01×
17Michigan~200K1.00×
18Missouri~100K1.00×
19Nevada~70K1.00×
20Iowa~70K1.00×
21Mississippi~60K1.00×
22Illinois~300K0.99×
23Ohio~200K0.99×
24North Carolina~200K0.99×
25New Jersey~200K0.99×
26Tennessee~100K0.99×
27Connecticut~70K0.99×
28Washington~200K0.98×
29Maryland~100K0.98×
30Colorado~100K0.97×
31Oregon~80K0.97×
32Pennsylvania~300K0.96×
33Virginia~200K0.96×
34Alabama~100K0.96×
35Kansas~60K0.96×
36Wisconsin~100K0.95×
37Minnesota~100K0.95×
38Massachusetts~100K0.92×
39North Dakota~10K0.92×
40Delaware~20K0.91×
41South Dakota~20K0.91×
42West Virginia~30K0.89×
43New Hampshire~20K0.89×
44New York~400K0.88×
45Rhode Island~20K0.87×
46Wyoming~10K0.85×
47Montana~20K0.83×
48Alaska~10K0.82×
49Maine~20K0.80×
50Vermont~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Moana (2016 film), United States
0.77×1.00×2.53×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Moana (2016 film) audience vs. the country average
#·InterestCategoryAffinity×
01ZootopiaMovies & TV57.89×
02Disneyland ParisTravel & Leisure30.77×
03Meet the RobinsonsMovies & TV29.23×
04Kung Fu PandaMovies & TV27.57×
05My Little PonyKids & Family24.33×
06MegamindMovies & TV24.28×
07DumboMovies & TV21.50×
08International educationBusiness & Career19.60×
09Mulan (1998 film)Movies & TV19.27×
10Finding NemoMovies & TV18.15×
11TangledMovies & TV17.18×
12WALL-EMovies & TV15.56×
13Minnie MouseMovies & TV15.24×
14Ratatouille (film)Movies & TV13.26×
15Winnie-the-PoohKids & Family13.16×
16MonstersMovies & TV12.52×
17Peppa PigKids & Family12.37×
18Nick Jr.Kids & Family8.42×
19Scooby-DooMovies & TV7.07×
20Disney StoreShopping6.93×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Moana (2016 film) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Moana (2016 film) audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.10×
Community OrientationOPEN1.82×
Pet OwnershipJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Moana (2016 film) audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
Risk AppetiteTHRILL0.78×
PatriotismCONSERVATISM0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Animation audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Moana (2016 film) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/moana-2016-film-22203” · Methodology