A data profile of the people who buy, follow and care about SAS (software) in Denmark — modelled from more than twelve digital signal sources. SAS (software) has an estimated audience of 1,008,942 people in Denmark.
SAS (software) has an estimated audience of 1,008,942 people in Denmark. 51.5% are female, 48.5% are male, average age 47.6. Top brand affinities: Innovation, Virtual reality, LinkedIn, Ecotourism, Nespresso.
Top brand affinities include Innovation, Virtual reality, LinkedIn, with strongest over-indexing on Innovation (3.22× the country average).
Demographically, the SAS (software) audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
The typical SAS (software) fan in Denmark is balanced, around 47.6 years old, with strong Social Media Usage tendencies and a notable affinity for Innovation.
The key figures that characterise the SAS (software) profile in Denmark.
51.5% are female, 48.5% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 47.6 |
| Estimated audience size | 1,008,942 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 38% |
The strongest cross-interests of the SAS (software) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cryotherapy | Health | 4.80× | ||
| 02 | Innovation | Business & Career | 3.22× | ||
| 03 | Internet & Social Media | 2.75× | |||
| 04 | Virtual reality | Technology & Electronics | 2.01× | ||
| 05 | Nespresso | Food & Beverages | 1.80× | ||
| 06 | Buddhism | Health | 1.80× | ||
| 07 | romantic comedies | Movies & TV | 1.67× | ||
| 08 | Ecotourism | Business & Career | 1.66× | ||
| 09 | MasterCard | Business & Career | 1.63× | ||
| 10 | Hinduism | Politics & Society | 1.55× | ||
| 11 | TED (conference) | Business & Career | 1.55× | ||
| 12 | Nobel Peace Prize | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.74× | |
| Early Adopter Mentality | POWER | 1.55× | |
| Quality Awareness | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.65× | |
| Creativity | OPEN | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for SAS (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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