A data profile of the people who buy, follow and care about White (Color) in Denmark — modelled from more than twelve digital signal sources. White (Color) has an estimated audience of 687,211 people in Denmark.
White (Color) has an estimated audience of 687,211 people in Denmark. 57.4% are female, 42.6% are male, average age 43.2. Top brand affinities: Automatic transmission, Garden furniture, Public transport, Allergy, Sauna.
Top brand affinities include Automatic transmission, Garden furniture, Public transport, with strongest over-indexing on Automatic transmission (2.52× the country average).
Demographically, the White (Color) audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Family Orientation.
The typical White (Color) fan in Denmark is more female, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Automatic transmission.
The key figures that characterise the White (Color) profile in Denmark.
57.4% are female, 42.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 43.2 |
| Estimated audience size | 687,211 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide White (Color) audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.1% |
| Taiwan | 5.1% |
| United Kingdom | 4.5% |
The strongest cross-interests of the White (Color) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyaluronan | Beauty & Wellness | 3.17× | ||
| 02 | Anti-lock braking system | Cars & Mobility | 2.78× | ||
| 03 | Automatic transmission | Cars & Mobility | 2.52× | ||
| 04 | Manual transmission | Cars & Mobility | 2.42× | ||
| 05 | Allergy | Health | 2.28× | ||
| 06 | Tinder | Internet & Social Media | 2.25× | ||
| 07 | Single-family detached home | Home & Garden | 2.04× | ||
| 08 | Arthritis awareness | Health | 1.94× | ||
| 09 | Hormone | Health | 1.87× | ||
| 10 | Garden furniture | Home & Garden | 1.81× | ||
| 11 | Efficient energy use | Technology & Electronics | 1.79× | ||
| 12 | Old Testament | Politics & Society | 1.68× | ||
| 13 | Garden centre | Home & Garden | 1.67× | ||
| 14 | Sauna | Home & Garden | 1.65× | ||
| 15 | Siemens | Home & Garden | 1.61× | ||
| 16 | Subway | Food & Beverages | 1.57× | ||
| 17 | Dishwasher | Home & Garden | 1.56× | ||
| 18 | Public transport | Cars & Mobility | 1.53× | ||
| 19 | Greenhouse | Home & Garden | 1.52× | ||
| 20 | Station wagon | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.35× | |
| Family Orientation | CONSERVATISM | 1.22× | |
| Quality Awareness | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.84× | |
| Social Media Usage | JOY | 0.87× | |
| Extroversion | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for White (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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