Rascasse Audience Intelligence

Howl's Moving Castle (film) Viewer Demographics in United States

Howl's Moving Castle (film) has an estimated audience of 2.1M people in United States.

#923among movies & series in United States#2256in Movies & TV

The average Howl's Moving Castle (film) fan in United States is 32.4 years old, more female, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Kiki's Delivery Service, King Arthur: Legend of the Sword, Freddy vs. Jason, with strongest over-indexing on Kiki's Delivery Service (126.87× the country average).

Demographically, the Howl's Moving Castle (film) audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.

The typical Howl's Moving Castle (film) fan in United States is more female, around 32.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Kiki's Delivery Service.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.1M
in United States
Gender
61.3%♀
38.7% male
Age
32.4
average years
Country rank
#14216
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Howl's Moving Castle (film) viewers

61.3% are female, 38.7% are male, average age 32.4.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Howl's Moving Castle (film) audience in United States
MetricValue
Female61.3%
Male38.7%
Average age32.4
Estimated audience size2.1M
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Howl's Moving Castle (film) audience in United States
Age bracketShare%
16-2437%
25-3429%
35-4416%
45-548%
55+11%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Howl's Moving Castle (film) audience comes from United States.

Worldwide audience distribution share by country for Howl's Moving Castle (film)
CountryShare
United States26.0%
Japan6.3%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Howl's Moving Castle (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.80×
02Oregon~40K1.49×
03Washington~70K1.44×
04Alaska~6K1.44×
05Idaho~20K1.38×
06California~300K1.31×
07Hawaii~10K1.28×
08Colorado~40K1.15×
09Montana~8K1.14×
10Vermont~5K1.13×
11Arizona~50K1.12×
12Oklahoma~30K1.12×
13Minnesota~40K1.06×
14New Mexico~10K1.04×
15Texas~100K1.03×
16Nevada~20K1.03×
17Missouri~40K1.01×
18Arkansas~20K1.01×
19Indiana~40K1.00×
20Virginia~50K0.99×
21Michigan~60K0.98×
22Kansas~20K0.98×
23Maine~8K0.97×
24Wyoming~3K0.97×
25Tennessee~40K0.96×
26Nebraska~10K0.96×
27Massachusetts~40K0.95×
28Wisconsin~30K0.95×
29Kentucky~30K0.94×
30North Dakota~4K0.92×
31Illinois~70K0.91×
32New Hampshire~7K0.91×
33North Carolina~60K0.90×
34Rhode Island~6K0.89×
35Georgia~60K0.88×
36Iowa~20K0.87×
37West Virginia~10K0.87×
38Pennsylvania~70K0.86×
39Ohio~60K0.86×
40Maryland~30K0.86×
41Connecticut~20K0.86×
42South Dakota~5K0.86×
43Florida~100K0.83×
44New York~100K0.83×
45South Carolina~30K0.81×
46Alabama~30K0.81×
47Louisiana~20K0.75×
48Delaware~5K0.75×
49New Jersey~40K0.74×
50Mississippi~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Howl's Moving Castle (film), United States
0.67×1.00×1.80×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Howl's Moving Castle (film) audience vs. the country average
#·InterestCategoryAffinity×
01Kiki's Delivery ServiceMovies & TV126.87×
02King Arthur: Legend of the SwordMovies & TV89.11×
03Freddy vs. JasonMovies & TV81.61×
04PonyoMovies & TV69.87×
05Hayao MiyazakiMovies & TV66.37×
06Robin Hood (2010 film)Movies & TV58.89×
07Spirited AwayMovies & TV54.01×
08Birds of Prey (TV series)Movies & TV31.50×
09Man of Steel (film)Movies & TV26.22×
10Studio GhibliLiterature21.24×
11CrunchyrollGames20.91×
12ArrowMovies & TV18.30×
13Graphic novelLiterature13.34×
14Disneyland ParisTravel & Leisure12.62×
15Tyler PerryMovies & TV11.98×
16MonstersMovies & TV11.01×
17Anime and manga fandomLiterature9.48×
18PokémonGames8.26×
19Digital artArts & Culture7.56×
20Barnes & NobleLiterature5.96×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Howl's Moving Castle (film) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Howl's Moving Castle (film) audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.89×
MindfulnessBALANCE1.88×
TravellingTHRILL1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Howl's Moving Castle (film) audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.59×
Need for SecurityCONSERVATISM0.75×
Career OrientationPOWER0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Howl's Moving Castle (film) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/howls-moving-castle-film-60856” · Methodology