A data profile of the people who buy, follow and care about Zaragoza in Spain — modelled from more than twelve digital signal sources. Zaragoza has an estimated audience of 2,324,065 people in Spain.
Zaragoza has an estimated audience of 2,324,065 people in Spain. 54.8% are female, 45.2% are male, average age 42.7. Top brand affinities: Norauto, Non-alcoholic beverage, Travel insurance, Deportivo Alavés, CA Osasuna.
Top brand affinities include Norauto, Non-alcoholic beverage, Travel insurance, with strongest over-indexing on Norauto (1.71× the country average).
Demographically, the Zaragoza audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Zaragoza fan in Spain is balanced, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Norauto.
The key figures that characterise the Zaragoza profile in Spain.
54.8% are female, 45.2% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 42.7 |
| Estimated audience size | 2,324,065 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 23% |
of the worldwide Zaragoza audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 39.7% |
| Mexico | 23.3% |
| United States | 8.3% |
The strongest cross-interests of the Zaragoza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hisense | Technology & Electronics | 2.26× | ||
| 02 | Travel insurance | Travel & Leisure | 2.02× | ||
| 03 | Toilet paper | Home & Garden | 2.01× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.84× | ||
| 05 | CA Osasuna | Sports | 1.75× | ||
| 06 | Norauto | Cars & Mobility | 1.71× | ||
| 07 | Tobacco | Food & Beverages | 1.71× | ||
| 08 | Monopoly (game) | Games | 1.70× | ||
| 09 | Home insurance | Business & Career | 1.69× | ||
| 10 | Dishwasher | Home & Garden | 1.68× | ||
| 11 | Toyota Yaris | Cars & Mobility | 1.68× | ||
| 12 | Internet service provider | Technology & Electronics | 1.64× | ||
| 13 | Employment agency | Business & Career | 1.64× | ||
| 14 | Cate Blanchett | Movies & TV | 1.64× | ||
| 15 | Opel Mokka | Cars & Mobility | 1.61× | ||
| 16 | Deportivo Alavés | Sports | 1.58× | ||
| 17 | Newcastle United F.C. | Sports | 1.58× | ||
| 18 | Stadium | Sports | 1.56× | ||
| 19 | Momondo | Travel & Leisure | 1.55× | ||
| 20 | Sandra Bullock | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.95× | |
| Individualism | JOY | 1.29× | |
| Tradition | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.63× | |
| Mindfulness | BALANCE | 0.67× | |
| Extroversion | THRILL | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Zaragoza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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