Zaragoza Audience in United States
Zaragoza has an estimated audience of 487,701 people in United States. 49.9% are female, 50.1% are male, average age 33.7. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Home construction, Justice, JTV (Indonesia), Penn & Teller.
The average Zaragoza fan in United States is 33.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Home construction, Justice, with strongest over-indexing on Minnesota (2.15× the country average). Demographically, the Zaragoza audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Zaragoza fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 33.7 |
| Estimated audience size | 487,701 |
Audience persona
The typical Zaragoza fan in United States is balanced, around 33.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 76,826 | 1.43× |
| Texas | 64,841 | 1.55× |
| New York | 61,737 | 2.27× |
| Florida | 57,035 | 1.73× |
| Illinois | 21,625 | 1.33× |
| Virginia | 16,080 | 1.35× |
| New Jersey | 15,961 | 1.29× |
| Georgia | 15,827 | 1.05× |
| Massachusetts | 15,016 | 1.56× |
| Pennsylvania | 14,663 | 0.89× |
| Washington | 14,130 | 1.44× |
| North Carolina | 14,010 | 0.95× |
| Ohio | 10,779 | 0.72× |
| Arizona | 9,954 | 1× |
| Michigan | 9,628 | 0.75× |
| Maryland | 9,333 | 1.11× |
| Colorado | 9,188 | 1.2× |
| Oregon | 7,473 | 1.34× |
| Tennessee | 7,229 | 0.74× |
| Indiana | 6,740 | 0.76× |
| Wisconsin | 6,370 | 0.87× |
| Connecticut | 6,098 | 1.25× |
| Minnesota | 5,974 | 0.85× |
| South Carolina | 5,548 | 0.76× |
| Missouri | 5,102 | 0.65× |
| Utah | 4,887 | 1.12× |
| Nevada | 4,721 | 1× |
| Alabama | 4,568 | 0.67× |
| Louisiana | 4,264 | 0.68× |
| Washington, District of Columbia | 4,112 | 2.8× |
| Kentucky | 4,049 | 0.66× |
| New Mexico | 3,077 | 1.26× |
| Oklahoma | 3,039 | 0.56× |
| Iowa | 3,035 | 0.76× |
| Kansas | 2,622 | 0.68× |
| Arkansas | 2,331 | 0.58× |
| Maine | 2,118 | 1.21× |
| Idaho | 1,977 | 0.81× |
| Mississippi | 1,840 | 0.46× |
| Rhode Island | 1,783 | 1.15× |
| New Hampshire | 1,682 | 0.88× |
| Hawaii | 1,559 | 0.74× |
| Nebraska | 1,487 | 0.61× |
| Vermont | 1,072 | 1.25× |
| Delaware | 1,047 | 0.78× |
| Montana | 996 | 0.74× |
| West Virginia | 996 | 0.44× |
| Alaska | 944 | 0.9× |
| South Dakota | 534 | 0.47× |
| Wyoming | 403 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 2.15× | Travel & Leisure |
| Home construction | 1.66× | Home & Garden |
| Justice | 2.02× | Politics & Society |
| JTV (Indonesia) | 3.25× | |
| Penn & Teller | 4.67× | Movies & TV |
| Toros de Tijuana | 13.08× | Sports |
| Mad About You | 5.48× | Movies & TV |
| Dental hygienist | 2.52× | Health |
| My Name Is Khan | 9.08× | Movies & TV |
| Ext JS | 8.25× | Technology & Electronics |
| The Boomtown Rats | 13.45× | Music & Radio |
| bumGenius | 9.95× | Kids & Family |
| Bus Driver (video game) | 3.82× | Games |
| Cockpit | 1.88× | Travel & Leisure |
| Parma | 2× | Travel & Leisure |
| Ixtapaluca | 2.87× | Travel & Leisure |
| Better Off Dead (film) | 1.68× | Movies & TV |
| St Matthew Passion | 6.67× | |
| The Tree of Life (film) | 1.65× | Movies & TV |
| E-box | 1.56× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.24 |
| Risk Appetite | THRILL | 1.23 |
| Extroversion | THRILL | 1.22 |
| Need for Security | CONSERVATISM | 1.17 |
| Price Sensitivity | PREMIUM | 1 |
| Tradition | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 39.8% |
| Mexico | 23.4% |
| United States | 8.4% |
See Zaragoza audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Zaragoza have in United States?
Zaragoza has an estimated audience of 487,701 people in United States, concentrated in California and Texas.
What is the gender split and age of Zaragoza fans?
49.9% of Zaragoza fans are female, 50.1% are male, with an average age of 33.7 years.
Which brands do Zaragoza fans like most?
Zaragoza fans show strongest brand affinity for Minnesota (2.15×), Home construction (1.66×), and Justice (2.02×) over the country average.
Where do Zaragoza fans live in United States?
Zaragoza fans in United States are most concentrated in California (reach 76,826), Texas (reach 64,841), and New York (reach 61,737). These three regions account for the largest share of the active audience.
What other brands do Zaragoza fans also like?
Beyond Zaragoza itself, the audience over-indexes on Home construction (1.66×), Justice (2.02×), JTV (Indonesia) (3.25×), and Penn & Teller (4.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Zaragoza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.