Rascasse Audience Intelligence

Zaragoza Audience in United States

A data profile of the people who buy, follow and care about Zaragoza in United States — modelled from more than twelve digital signal sources. Zaragoza has an estimated audience of 487,701 people in United States.

#3947among POI in United States#2996in Travel & Leisure

The average Zaragoza fan in United States is 33.7 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Atlético Madrid, Milwaukee Brewers, Whataburger, with strongest over-indexing on Atlético Madrid (13.41× the country average).

Demographically, the Zaragoza audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Urban Lifestyle, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zaragoza fan in United States is balanced, around 33.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Atlético Madrid.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zaragoza profile in United States.

Audience size
488K
in United States
Gender
49.9%♀
50.1% male
Age
33.7
average years
Country rank
#37218
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zaragoza fans

49.9% are female, 50.1% are male, average age 33.7.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Zaragoza audience in United States
MetricValue
Female49.9%
Male50.1%
Average age33.7
Estimated audience size487,701
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Zaragoza audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3920%
40-4917%
50+9%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Zaragoza audience comes from United States.

Worldwide audience distribution share by country for Zaragoza
CountryShare
Spain39.7%
Mexico23.3%
United States8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zaragoza audience in United States is strongest.

Fig. 05

Top regions by affinity

Zaragoza fans by region: top regions in United States
#RegionReachAffinity×
01New York~90K3.15×
02Washington, District of Columbia~3K2.26×
03Texas~70K1.56×
04Florida~50K1.53×
05Massachusetts~10K1.43×
06Washington~10K1.36×
07California~70K1.33×
08Connecticut~6K1.31×
09New Jersey~20K1.27×
10New Mexico~3K1.27×
11Virginia~10K1.21×
12Oregon~7K1.21×
13Illinois~20K1.19×
14Vermont<1K1.14×
15Colorado~9K1.11×
16Maine~2K1.10×
17Utah~5K1.09×
18Maryland~9K1.07×
19Rhode Island~2K1.07×
20Georgia~10K0.98×
21Alaska~1K0.98×
22Arizona~10K0.96×
23New Hampshire~2K0.96×
24Nevada~4K0.94×
25Idaho~2K0.94×
26North Carolina~10K0.93×
27Delaware~1K0.93×
28Wisconsin~7K0.89×
29Montana~1K0.88×
30Pennsylvania~10K0.86×
31Minnesota~6K0.86×
32Hawaii~2K0.85×
33Michigan~10K0.84×
34South Dakota<1K0.84×
35North Dakota<1K0.84×
36Iowa~3K0.83×
37South Carolina~6K0.79×
38Kansas~3K0.79×
39Tennessee~8K0.78×
40Indiana~7K0.78×
41Nebraska~2K0.77×
42Louisiana~5K0.76×
43Arkansas~3K0.76×
44West Virginia~2K0.75×
45Alabama~5K0.74×
46Oklahoma~4K0.74×
47Ohio~10K0.73×
48Kentucky~4K0.73×
49Missouri~6K0.71×
50Mississippi~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Zaragoza, United States
0.69×1.00×3.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zaragoza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zaragoza audience
#·InterestCategoryAffinity×
01Deportivo AlavésSports26.76×
02Real SociedadSports17.82×
03Real BetisSports16.76×
04Atlético MadridSports13.41×
05Sevilla FCSports13.13×
06Colorado RockiesSports9.00×
07San Diego PadresSports7.80×
08Milwaukee BrewersSports5.57×
09Paris Saint-GermainSports5.35×
10Pittsburgh PiratesSports4.77×
11WhataburgerFood & Beverages4.13×
12Jessica AlbaMovies & TV3.96×
13Detroit TigersSports3.84×
14FanaticsFashion & Accessoires3.40×
15Non-alcoholic beverageFood & Beverages3.35×
16Sports clubSports3.33×
17FC BarcelonaSports2.71×
18Public transportCars & Mobility2.66×
19Real Madrid C.F.Sports2.64×
20WalgreensShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zaragoza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zaragoza audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.30×
TraditionCONSERVATISM1.19×
ExtroversionTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zaragoza audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.47×
Quality AwarenessPREMIUM0.52×
Pet OwnershipJOY0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zaragoza have in United States?

Zaragoza has an estimated audience of 487,701 people in United States, concentrated in New York and California.

02

What is the gender split and age of Zaragoza fans?

49.9% of Zaragoza fans are female, 50.1% are male, with an average age of 33.7 years.

03

Which brands do Zaragoza fans like most?

Zaragoza fans show strongest brand affinity for Atlético Madrid (13.41×), Milwaukee Brewers (5.57×), and Whataburger (4.13×) over the country average.

04

Where do Zaragoza fans live in United States?

Zaragoza fans in United States are most concentrated in New York (reach ~90K), California (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Zaragoza fans also like?

Beyond Zaragoza itself, the audience over-indexes on Milwaukee Brewers (5.57×), Whataburger (4.13×), San Diego Padres (7.8×), and Detroit Tigers (3.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zaragoza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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