Better Off Dead (film) Audience in United States

Better Off Dead (film) logo

Better Off Dead (film) has an estimated audience of 633,272 people in United States. 45.7% are female, 54.3% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Saving, IS (Infinite Stratos), ABC 7 Chicago, Winemaking, Temple Grandin.

The average Better Off Dead (film) fan in United States is 36.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Saving, IS (Infinite Stratos), ABC 7 Chicago, with strongest over-indexing on Saving (1.52× the country average). Demographically, the Better Off Dead (film) audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Better Off Dead (film) fans

Demographic split for Better Off Dead (film) audience in United States
MetricValue
Female45.7%
Male54.3%
Average age36.0
Estimated audience size633,272

Audience persona

The typical Better Off Dead (film) fan in United States is balanced, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Better Off Dead (film) in United States
RegionReachAffinity
California51,4080.74×
Texas41,3040.76×
Florida28,7480.67×
New York26,9350.76×
Pennsylvania23,4101.1×
Illinois19,9240.94×
Ohio19,7871.01×
Michigan16,6681.01×
North Carolina15,3590.81×
New Jersey15,0820.94×
Utah14,5252.56×
Washington14,4411.14×
Colorado14,0121.4×
Arizona13,8611.07×
Massachusetts13,4611.08×
Georgia12,5670.64×
Virginia11,7950.76×
Missouri11,0631.08×
Indiana10,9380.95×
Wisconsin10,9121.15×
Tennessee10,0920.79×
Oregon9,6531.33×
Minnesota8,5510.94×
Oklahoma7,2361.03×
Maryland7,1310.65×
South Carolina6,9080.73×
Connecticut6,7931.07×
Alabama6,4650.73×
Kentucky6,3930.81×
Kansas5,7761.16×
Iowa5,6861.09×
Louisiana5,6520.69×
Idaho5,5611.75×
Nevada5,5150.9×
Arkansas3,8380.74×
Nebraska3,5741.13×
New Hampshire3,4741.39×
Mississippi3,1350.6×
New Mexico3,0200.95×
West Virginia2,6510.9×
Maine2,5531.13×
Montana2,4531.4×
Rhode Island2,1021.04×
Alaska1,6691.23×
Hawaii1,5070.55×
Vermont1,4831.33×
Delaware1,4640.84×
South Dakota1,3440.92×
Wyoming1,1871.26×
Washington, District of Columbia1,0570.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Better Off Dead (film) audience
BrandAffinityCategory
Saving1.52×Business & Career
IS (Infinite Stratos)1.63×Literature
ABC 7 Chicago1.56×Movies & TV
Winemaking1.65×Food & Beverages
Temple Grandin2.32×Literature
WFTV1.53×Movies & TV
Enfamil1.59×Kids & Family
Italic languages1.52×Politics & Society
Ironmongery2.25×Home & Garden
Assassin's Creed: Revelations2.06×Games
Falafel1.97×Food & Beverages
British Grand Prix3.69×Sports
Abia State5.7×Travel & Leisure
Celtic punk1.72×Music & Radio
Prozis1.96×Shopping
Pendleton, Oregon2.2×Travel & Leisure
Gary Clark, Jr.1.9×Music & Radio
Monaco Grand Prix1.55×Sports
Artillery1.65×Music & Radio
ABC iview1.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Better Off Dead (film) audience
TraitClusterScore
IndulgenceJOY2.1
Quality AwarenessPREMIUM1.9
Social Media UsageJOY1.72
ExtroversionTHRILL1.6
LGBTQ+ IdentityOPEN1.47
Risk AppetiteTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Better Off Dead (film)
CountryShare
United States97.7%
Germany1.7%
Italy0.7%

See Better Off Dead (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Better Off Dead (film) have in United States?

Better Off Dead (film) has an estimated audience of 633,272 people in United States, concentrated in California and Texas.

What is the gender split and age of Better Off Dead (film) fans?

45.7% of Better Off Dead (film) fans are female, 54.3% are male, with an average age of 36.0 years.

Which brands do Better Off Dead (film) fans like most?

Better Off Dead (film) fans show strongest brand affinity for Saving (1.52×), IS (Infinite Stratos) (1.63×), and ABC 7 Chicago (1.56×) over the country average.

Where do Better Off Dead (film) fans live in United States?

Better Off Dead (film) fans in United States are most concentrated in California (reach 51,408), Texas (reach 41,304), and Florida (reach 28,748). These three regions account for the largest share of the active audience.

What other brands do Better Off Dead (film) fans also like?

Beyond Better Off Dead (film) itself, the audience over-indexes on IS (Infinite Stratos) (1.63×), ABC 7 Chicago (1.56×), Winemaking (1.65×), and Temple Grandin (2.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Better Off Dead (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.